Advertising Age
Advertising Age
yesterday at 11:24. Facebook
Alma's Netflix campaign for the "Narcos" series was the most-awarded Latino campaign at Cannes. [ Bit.ly Link ]
Almas Netflix campaign for the Narcos series was the mostawarded Latino campaign

Hispanic Agencies Bring Home a Record 20 Lions, Including 10 For Alma

bit.ly
Advertising Age
Advertising Age
yesterday at 09:34. Facebook
Stop hating the one percent; you too could join their ranks. [ Bit.ly Link ]
Stop hating the one percent; you too could join their ranks

Don't Get Mad, Get Uber Rich, Says E-Trade in Latest Campaign

bit.ly
Advertising Age
Advertising Age
yesterday at 07:17. Facebook
The relaunch comes as gin is enjoying a renaissance among the younger generation. [ Bit.ly Link ]
The relaunch comes as gin is enjoying a renaissance among the younger generation

Beefeater Gin Gets a Groovy Makeover

bit.ly
Advertising Age
Advertising Age
yesterday at 05:02. Facebook
ICYMI: Key take-out: proficiency is a world away from brilliance. [ Bit.ly Link ]
ICYMI: Key takeout: proficiency is a world away from brilliance

The Death of Creative Excellence

bit.ly
Advertising Age
Advertising Age
yesterday at 04:47. Facebook
Inside our latest issue: Upending marketing orthodoxy, the man behind Marcel, failing retail flagships and much more. [ Adage.com Link ]
Advertising Age
Advertising Age
yesterday at 03:26. Facebook
Vince Staples stars in a rather meta Sprite ad plugging the brand's "6 Cold Lyrics by 6 Hot Rappers" limited-edition cans. [ Bit.ly Link ]
Vince Staples stars in a rather meta Sprite ad plugging the brands

Watch the Newest Ads on TV From Nike, Sprite, Nissan and More

bit.ly
Advertising Age
Advertising Age
yesterday at 02:23. Facebook
Kimberly Ito
Advertising Age
Advertising Age
yesterday at 01:03. Facebook
Vimeo will instead focus on a suite of tools for filmmakers. [ Bit.ly Link ]
Vimeo will instead focus on a suite of tools for filmmakers

Vimeo Scraps Plans to Create Netflix-Like Service

bit.ly
Advertising Age
Advertising Age
yesterday at 00:03. Facebook
21st Century Fox's sports department is overhauling its online operations, eliminating the writing staff. [ Bit.ly Link ]
21st Century Foxs sports department is overhauling its online operations eliminating the

Fox Sports Cuts Web Writing Staff to Invest More in Web Video

bit.ly
Advertising Age
Advertising Age
06/26/2017 at 23:42. Facebook
Asked to provide a sketch of what exactly Marcel would deliver, Sadoun tweeted a photo of a napkin with the word "Talent" with four arrows pointed at it drawn on it. [ Bit.ly Link ]
Asked to provide a sketch of what exactly Marcel would deliver Sadoun

'The Platform is Not Here to Judge': Sadoun Opens Up (A Little) About Marcel

bit.ly
Advertising Age
Advertising Age
06/26/2017 at 22:22. Facebook
The headline is "Just Wait" (subhead: "Watergate didn't become Watergate overnight, either"). [ Bit.ly Link ]
The headline is "Just Wait" subhead: "Watergate didn't become Watergate overnight either"

Is This NYMag Cover Story Prescient or Wishful Thinking?

bit.ly
Alex Garcia
Dimitri Teravanessian
Peter Holmes
Advertising Age
Advertising Age
06/26/2017 at 21:02. Facebook
"We decided not to advertise in it this summer after all the controversy," a spokeswoman for an advertiser in the show last season said. [ Bit.ly Link ]
We decided not to advertise in it this summer after all the

'Bachelor in Paradise' Becomes a Harder Sell for Advertisers

bit.ly
Advertising Age
Advertising Age
06/26/2017 at 20:07. Facebook
Advertising Age
Advertising Age
06/26/2017 at 19:19. Facebook
"I just don't like being bossed around in a retail setting, and I especially don't like being bullshitted." [ Bit.ly Link ]
I just dont like being bossed around in a retail setting and

What My Fight With a Chase Bank Employee Says About the Coming Robot Apocalypse

bit.ly
Advertising Age
Advertising Age
06/26/2017 at 18:02. Facebook
Philipp Cerny
Advertising Age
Advertising Age
06/26/2017 at 17:25. Facebook
Geico, home of the gecko, was the most-advertised individual brand in 2016, for the first time taking the No. 1 spot on Ad Age's ranking of brands' measured-media spending. [ Bit.ly Link ]
Geico home of the gecko was the mostadvertised individual brand in 2016

There's a New Most-Advertised Brand (and Nine More Facts From the 200 Leading National Advertisers Report)

bit.ly
Cristian Rodriguez
Niall Ó Gribín
Advertising Age
Advertising Age
06/26/2017 at 16:21. Facebook
Chip Register is nonplussed by the reaction to the announcement, which has included trolling by rival agencies on Twitter. [ Bit.ly Link ]
Chip Register is nonplussed by the reaction to the announcement which has

The Man Behind Marcel, Publicis Groupe's New AI Platform, Expected the Skeptics

bit.ly
Advertising Age
Advertising Age
06/26/2017 at 15:02. Facebook
20% of your brand's biggest buyers don't really account for 80% of sales. These "loyal" consumers aren't really that loyal. [ Bit.ly Link ]
20 of your brands biggest buyers dont really account for 80 of
Advertising Age
Advertising Age
06/26/2017 at 14:06. Facebook
Like it or not, it has traditionally fallen on a marketing department to market a product or service -- as is -- to the best of its abilities, which can handicap even the most brilliant campaigns. [ Bit.ly Link ]
Like it or not it has traditionally fallen on a marketing department

How to Become a Design-Led CMO

bit.ly
Advertising Age
Advertising Age
06/26/2017 at 13:35. Facebook
Cover story –
LOSING LOYALTY: THE WORLD
ACCORDING TO SHARP
(Photography by John Kuczala Photography) [ Adage.com Link ]
Cover story LOSING LOYALTY THE WORLD ACCORDING TO SHARP Photography by John