Breitbart lashed back at the company following a statement that Kellogg wouldn't put ads on sites that "aren't aligned with our values." Breitbart Chief Executive Officer Larry Solov said the move was "un-American."
Imagine if running a red light or forgetting a loan payment prevented you from buying airline tickets or prompted a higher interest rate on a loan. In China, an emerging data gathering and analysis initiative intended to compel good behavior from citizens has resulted in just those sorts of penalties.
People with a mere dozens or hundreds of followers can promote products on Instagram just like they're a Kardashian. Unfortunately, sometimes these "micro-influencers" don't disclose the incentives they received to do so.
ICYMI: Howard Schultz has long been a public figure for Starbucks. Letters from him on social issues and causes have run as full-page ads in newspapers and online as part of the company's marketing efforts. [ Bit.ly Link ]
When asked if the in-house staff will be upset about the outsourced production work, he said, his team understands that the agency's mission is to do what's best for the client and that "selfish, personal behavior doesn't help the logo or the clients."