Someone in my family, whom I will not name, is addicted to shopping on Amazon. When I do shop there, I often read the reviews. While I know they help, I was surprised to learn what a big different they make.
For example: "Going from zero review to one increases the rate at which online window-shoppers actually click the BUY button by 65%."
Do you care about Amazon reviews?
That review you wrote on Amazon? Priceless