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"For the last 15 or so years, the American Marketing Association's annual higher ed marketing conference has been my window into the profession. Through it I have watched as ideas and practices that were once exotic have moved into the mainstream."

Three Ways Higher Education Marketing is Changing - for the Better

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Online experiments show that search engines can use design changes to influence searchers who rely on visual prominence.

Design of Search Engine Services: Channel Interdependence in Search Engine Results

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Marketing to Generation Z is a critical challenge to many types of enterprises. #AMAHigherEd

Effective Marketing to Generation Z

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Richard Edelman suggests universities develop their own media enterprises and increase community involvement to build on their credibility in the public realm. #AMAHigherEd

New Trust Mandate for University Marketers

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The latest CMO spend survey from Gartner shows marketing budgets growing in 2017.

Gartner’s CMO Spend Survey Shows Marketing Budgets on the Rise in 2017

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The number of middle market legal services firms grew 284% between 2011 and 2016.

Middle Market Legal Firms See Massive Growth

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Episode No. 2 of the Answers in Action podcast is up! We discuss some of the biggest marketing and business trends of the last year. Agree? Disagree?

Episode 2: 2016 Review

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Sponsored: 5 Project Management Pitfalls Your Organization Should Avoid

5 Project Management Pitfalls Your Organization Should Avoid

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Follow along with our Higher Ed Conference on Twitter with #AMAHigherEd!
Hear top retailer ivivva’s compelling approach to the customer journey that has exploded engagement rates and given their guests full control over content.

Register Now — Free Webcast

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“For most companies, businesses that offer similar products or services are no longer the only competition.”

Seven Experts on Marketing Problem Six: Competing in Dynamic Global Markets

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Openly acknowledging competition is a tricky proposition.

How to Campaign Against Your Competition

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Looking at a packed schedule to start the day is rarely fun.

The Calendar Mindset: Scheduling Takes the Fun Out and Puts the Work In

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Join us for our webinar, "Missing customer evidence? Practical advice for filling in the gaps," to see how CA Technologies’ Vice President of Solution & Product Marketing, Bill Talbot, used customer evidence to supercharge their content marketing output and get critical customer feedback in the hands of product marketing.

Register Now — Free Webcast

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"All told, there’s a one-in-three chance at success for foreign marketers who want to chase the American Dream."

Winning the Lottery: How Immigrant Marketers Become American Marketers

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Sponsored: Here are 5 fundamentals to managing all of the marketing chaos.

5 Fundamentals to Manage Marketing Mayhem

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