Partner relationships determine resource allocation and utilization in international joint ventures (IJVs), which consequently affect the implementation of exploitation and exploration.

Exploitation and Exploration in International Joint Ventures: Moderating Effects of Partner Control Imbalance and Product Similarity

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Creating content is a great way to generate links, but it isn't the only option.

How to build links without creating content: 5 examples

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Artificial Intelligence isn't just for science fiction.

The Past, Present and Future of AI in Marketing

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Set reminders for yourself now.

AMA 2017 Calendar of Events

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Useful tool for our social media managers out there.

Page Admins Can Have Facebook Remind Them to Update Their Pages

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The luxury fashion industry is struggling to create customer experiences that satisfy shifting demands.

Creating the Ultimate Luxury Fashion Customer Experience

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Even the best companies make mistakes. What matters is how organizations amend their missteps after they occur.

Your Dissatisfied Customers Can Be Your Best, If You Treat Them Right

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How do you capture more than just behavior in a user journey?

4 Ways User Journeys Can Benefit Your Content Strategy

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Our Editor-in-Chief Molly Soat weighed in on the future of Snapchat in 2017.

What do you see in the future of the platform?

20 Marketing Experts Predict the Future of Snapchat in 2017 - Social Media Week

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6 Keynotes, workshops and over 30 speakers at this year’s #High5Conf. Special pricing for AMA members.

High Five Conference 2017 – Where Marketing and Creative Meet

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Identifying trends that will shape marketing analytics as a discipline and marketing analytics education.

Marketing Analytics for Data-Rich Environments

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Dependability, emotional connection, superiority and social media presence all impact customer loyalty.

The Drivers of Brand Loyalty May Surprise You

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See what's next in marketing from CES 2017.

2017 Marketing Trends from CES

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Our Answers in Action Podcast is on iTunes! Subscribe and if you like it help us out with a review.

Answers in Action by American Marketing Association on iTunes

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Walk through strategy, planning, research, marketing communications, selling, lead generation and conversion, and measurement.

Essentials of B2B Marketing Training

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Whether you’re an expert or beginner, you’re sure to take something away from this webcast!

Why Your Inbound Marketing Strategy Craves Video

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Whether you’re an expert or beginner, you’re sure to take something away from this webcast!

Why Your Inbound Marketing Strategy Craves Video

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You can market, but can you lead?

How to Become a Marketing Leader

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Take a peek inside Yummygum's design studio. #OfficeGoals

Office Goals: A Peek Inside of the Design Studio Yummygum Office Tour

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A new survey of 400 C-level middle market executives found that 54% of respondents export to foreign markets while 48% import.

Middle Market Companies Excel By Exporting

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