Today was crazy socks day at my daughters school. Indiana decided to wear socks on her legs and her arms. But when we got to school she chickened out on wearing her arm socks. She said she didn't want to be different as no one else had arm socks on. We had a big talk about how it's okay to be different, that I loved her arm socks and her individuality and how boring life would be if we were...
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Okay ladies, after speaking to soooo many out of town customers this weekend in my store and out in public, it seems that some of you think some cities/towns in NZ don't have enough Augustine in their lives.....

So tell me, comment below and tell me which cities/towns in NZ don't have enough Augustine/Charlo in them.

Don't forget there is a full stockist list on our website at
Augustine by Kelly Coe
03/25/2017 at 23:47. Facebook
So Adele + new collection in store = total madness.

Thank you to all our beautiful customers that have been so patient in our Newmarket store in the last 2 days. Literally nearly needed security guards haha. It was so full in there at some points you literally could not move.

I do love your enthusiasm and how much you are loving the new collection. Just meant a bit of a squish and a bit of...
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Augustine by Kelly Coe
03/25/2017 at 04:06. Facebook
Mount girls looking super fabulous in new season glam today
Augustine by Kelly Coe
03/24/2017 at 22:41. Facebook
Wow. Yesterday was launch day and our Auckland stores were crazy. I think the entire Adele concert was in our Newmarket shop. Unfortunately not Adele herself though
Was so lovely meeting so many out of town ladies.

Below are some pics from a fun 'Fashion in the Oaks' fashion show we did a few eeeks ago. The models are looking fabulous in new season autumn collection. All in stores now around...
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Augustine by Kelly Coe
03/23/2017 at 20:36. Facebook
Launch day today. Love new things. Pop in and say hi
Augustine by Kelly Coe
03/23/2017 at 18:06. Facebook
So this is my friend Makaia. She loves wearing black. Then she went and surprised me and wore just about as much pink as you possibly could. And looked freakin amazing in it.
The dress is instore today with our Autumn launch.

But seriously, how hot does Makaia Carr look in colour this makes me smile.
Augustine by Kelly Coe
03/23/2017 at 09:31. Facebook
Adele I loved you. Every minute
Augustine by Kelly Coe
03/23/2017 at 01:37. Facebook
Butterfly sweater dress. Grey Marle with sparkle. Perfect casual dress.
In store tomorrow.
See you there.
Unless I see you at Adele tonight in my new gold dress
Augustine by Kelly Coe
03/23/2017 at 00:46. Facebook
Augustine by Kelly Coe
03/22/2017 at 23:54. Facebook
Oh Adele.
You have caused quite the headache in choosing the winner to come to your concert this weekend.

We had over 5000 entrants into our competition and most of you had the most touching, heart felt stories to tell, and make me get all teary. My gosh the things some of you are going through right now is just so tough. I wish I could give a ticket to every single one of you and a dress....
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Augustine by Kelly Coe
03/22/2017 at 18:02. Facebook
Good morning from our Noosa ladies. Trying on all the new season goodies. In stores Friday.
Augustine by Kelly Coe
03/22/2017 at 07:21. Facebook
How gorgeous are our Noosa girls in new season. Hits shop floors everywhere Friday. Can't wait too see lots of you instore Friday morning in Newmarket. Love new season
Augustine by Kelly Coe
03/22/2017 at 06:01. Facebook
Win win win
The ultimate Adele experience. Most amazing prize ever.

So a few days ago, this amazing lady who wants to remain unnamed, messaged me to tell me she had 2 spare Adele tickets as she won them and can't make it to the concert. She wanted them to go to 2 awesome deserving ladies and asked me to give them away.

So here goes. Comment below and tag in the friend you would take with...
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Augustine by Kelly Coe
03/21/2017 at 07:25. Facebook
Yes I could of ironed or steamed my cardi before I took the pic. Grabbed the cardi straight out of its packet actually. Probably could of ironed my t shirt to. Probably could of accessorized or even put shoes on. Or even a t shirt that wasn't wet with baby dribble.
But hey, I have a sick baby at home and she was waking up after her massive 17 minute afternoon nap. So this is the best I have...
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Augustine by Kelly Coe
03/21/2017 at 01:13. Facebook
Golden days. See you in stores Friday
Augustine by Kelly Coe
03/20/2017 at 06:02. Facebook

Who is going to see Adele this week??

I'm so excited. I'm heading their Thursday night with a group of friends. Just deciding what I'm going to wear. I feel like Adele requires a fantastic outfit. It's not Beiber or Springsteen, this is the industry Queen herself, who always wears incredible dresses on stage. I feel like an outfit for Adele needs sparkle, colour, pizazz. She deserves...
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Autumn. In store Friday
Beautiful day in Tauranga today. Perfect gold shiny skirt weather. My skirts in store this Friday ????
When good mums go bad. We don't get out much these days