AXE
AXE
05/17/2017. Facebook
Isabella Maximiano Bertoli
Adrian Mróz
Noora Kuparinen
AXE
AXE
11/09/2016. Facebook
"When you’ve had a big night, it’s nice come in the next day and get your look back on point."
When youve had a big night its nice come in the next
Scott Hardesty
Tyler Thornton
William Kimmins
AXE
AXE
11/07/2016. Facebook
“Style. Piercings. My hair. My charm and personality.”
- Fiishbonez at NYFW:M
“Style Piercings My hair My charm and personality”
Scott Hardesty
Tyler Thornton
Will Cleveland
AXE
AXE
11/04/2016. Facebook
"This is an easy do. I just twist and go."
Scott Hardesty
Tyler Thornton
Dale Wilson
AXE
AXE
11/02/2016. Facebook
I like to mix it up. My music, my style, my grooming routine.
I like to mix it up My music my style my grooming routine
Dale Wilson
Mitch Page
Alex Holman
AXE
AXE
10/31/2016. Facebook
Every street is a catwalk, when you've got these heels.
Every street is a catwalk when you've got these heels
Dale Wilson
CJ Rice
Mitch Page
AXE
AXE
10/27/2016. Facebook
"It's the place I've always gone growing up. The same old boys always there. It's family"
"It's the place I've always gone growing up The same old boys always there It's family"
Dale Wilson
Mitch Page
Chad Yancey
AXE
AXE
10/24/2016. Facebook
Ruben likes to sleep longer and groom faster. This is how he perfected his morning fade hair routine.

THE TOOLS:
AXE Urban Messy Look Flexible Paste

THE STEPS:
1. Blow-dry
2. Rub paste on hands
3. Spread over hair
4. Rake and squeeze from front to back
Dale Wilson
Mitch Page
Pablo Hudson
AXE
AXE
10/17/2016. Facebook
"Going from spectator to creator means being willing to fail. So step off the cliff. You fall or fly. But whatever you do, go there.” #FindYourMagic -AXE Collective filmmaker, Tabi Bonney, at the Vanguard Honours during Toronto International Film Festival 2016.
Going from spectator to creator means being willing to fail So step
Dale Wilson
Tim Hughes
Shannon Wieburg
AXE
AXE
10/13/2016. Facebook
The only messy thing about Diogo is his hair. This is how he messes it up.

THE TOOLS: AXE Urban Messy Look Flexible Paste

THE STEPS:
1. Blow-dry
2. Mix one finger of paste
3. Squeeze that thing
4. Mess it up
Dale Wilson
Tim Hughes
De Mf'n Blanco
AXE
AXE
10/10/2016. Facebook
“With filmmaking, you’ve got to embrace the fear and step into the moment. Because from there on out it’s like a flower unfolding. You can and will.” -AXE Collective filmmaker, Shema Jones, at the Vanguard Honours event during Toronto International Film Festival 2016.
With filmmaking youve got to embrace the fear and step into the
Pablo Hudson
Tiffany Sterner-Neely
Tim Hughes
AXE
AXE
10/06/2016. Facebook
“Strength comes from being challenged. Surround yourself with people who disagree with you. If your entourage backs you up all the time, you’re making bland work. Make mistakes. Get called out for them. Learn from them.”
-AXE Collective filmmaker, Francisco Cabrera, at the Vanguard Honours during Toronto International Film Festival 2016.
Strength comes from being challenged Surround yourself with people who disagree with
Brandon Fox
Tim Hughes
Ashen Christnagel
AXE
AXE
10/02/2016. Facebook
“To be honest it feels like a luxury, you know? Coming in and getting pampered, you treat yourself”
To be honest it feels like a luxury you know Coming in
Zach Hillis
Roy W. Tunnell
Tim Hughes
AXE
AXE
02/09/2017. Facebook
Melodie Hoffman-Johnson
Zack Smith
David Girard
AXE
AXE
12/05/2016. Facebook
Get ready for the day with AXE Phoenix shampoo, body wash and antiperspirant. What’s in your bag?
#AXE #FindYourMagic #SmellGreat #Grooming #Routine #LivePerformance
Jeremy Cartland
Alex Holman
James Aaron Astesana
AXE
AXE
12/02/2016. Facebook
Wheels Up! Stay Fresh with AXE Charge Up Protection. It reacts with your body temperature releasing bursts of fresh protection when you need it most. #AXE #FindYourMagic #Skateboarding
Brady Wright
Dennis Weiskircher Jr.
Jonathan Miller
AXE
AXE
11/30/2016. Facebook
Did you know you can find your favorite AXE Apollo fragrance in body wash, shampoo and antiperspirant stick? #AXE #FindYourMagic #Grooming #Routine #SmellGreat
Brady Wright
Scott Hardesty
Jared Norris
AXE
AXE
11/21/2016. Facebook
Luis' natural-look hairstyle was everywhere at New York Fashion Week: Men’s. Here's how you can keep it real, too.

THE TOOLS:
AXE Natural Look Understated Cream

THE STEPS:
1. Mix cream between palms
2. Rake into hair until hands are dry
3. Twist the ends to finish the look
Brady Wright
Scott Hardesty
Tyler Thornton
AXE
AXE
11/18/2016. Facebook
"I think there's a lot of trust in letting someone else loose on your hair. It can't be any old guy."
I think theres a lot of trust in letting someone else loose
Maarten Van Schijndel
Scott Hardesty
Brady Wright
AXE
AXE
11/16/2016. Facebook
“I express myself through body art.” - @nyclavish at NYFW:M
Roy W. Tunnell
Scott Hardesty
Brady Wright