Pour s’amuser, High Klassified créait des rythmes. Il fait maintenant vibrer la planète.
Beverly HoodBoys
Bootylicious Album
The New Prince Generation
AXE celebrates Selfmakers. Selfmakers find their magic and make it their purpose.
Rex Pharaoh
It’s time to show the world that behind every well styled hair, there is a skilled guy, who can fry an egg without breaking the yolk.
Thomas S. Neuman
Brian Cohen
DC Anderson
Stick or spray? Both AXE White Antiperspirant Stick & Dry Spray Antiperspirant keep you dry, feeling fresh for 48hrs.
Wyatt Dell
Kevin Miller
Greg Celentano
Brendan van Son left everything behind to chase his dreams and passion of photography.
Brendan van Son left everything behind to chase his dreams and passion of photography

AXE Canada

axe.ca
Chris Cameirao
Brad Carson
Lower Kidd
Shane Foran loves to break the rules. He fought for his passion and made his name famous.
Shane Foran loves to break the rules He fought for his passion and made his name famous

AXE Canada

axe.ca
Roger McGavin
James Thomas
Wai Ho Fung
AXE celebrates Selfmakers. Selfmakers find their magic and make it their purpose.
AXE celebrates Selfmakers Selfmakers find their magic and make it their purpose

AXE Canada

axe.ca
Chris Cameirao
Marc-étienne Giroux
William Christopher MacDonald
"We started Thugli because we wanted to make music that we wanted to make. Not because it was trendy or the “in” thing at the time."

-Tom Wreck of Thugli
We started Thugli because we wanted to make music that we wanted

beyondthedrop.com
Matteo is a perfectionist. His right side is always right.
Bootylicious Album
Rex Pharaoh
An all black look will never go out of style. This is how Antonio avoids deodorant stains and keeps his blacks all black.
Becky is a proud mohawker. This is how she keeps it bold.

THE TOOLS:
Spiked Up Look: Extreme Hold Gel

THE STEPS:
1. Rub gel in hair
2. Blast it back with a hairdryer
3. Get more glue and shape
James’s girlfriend Simran keeps his buzz cut buzzing.

THE TOOLS:
AXE Natural Look Softening Cream
Clippers

THE STEPS:
1. Take a pair of clippers
2. Shave from front to back
3. From side to side
4. Follow head shape
5. Smooth scalp with cream
Do your thing. Do you. And make sure your hair’s done with the Clean Cut Look: Classic Pomade.
Mentors share their wisdom with up-and-coming talent in the Axe Find Your Magic Project.

Check out Axe Canada on Instagram as we follow the collaboration between Shane Foran of Vitaly Design and designer Ben Johnston of Ben Johnston Design.
This is how Teo ties his hair before playing football. Vamos!

THE TOOLS:
AXE Natural Look Softening Cream
Hairband

THE STEPS:
1. Mix cream between fingers
2. Rake into bun
3. Lock it with a hairband
Jean-Mark Montreuil
Bryan Carroll
Alex Desplanque
Your look is your first impression. Make it count.
Max’s hair is very stubborn. This is how he tames it.

THE TOOLS:
AXE Urban Messy Look Flexible Paste

THE STEPS:
1. Rub paste on hands
2. Rake back
3. Tidy it up with a comb
Anders Griffin
Make it your way. Make it your look. Find your style from morning to night.
Most guys don’t blow-dry their hair, but Didyer has his smooth method that shows you how to get the most out of a blowout.

THE TOOLS:
AXE Urban Messy Look Flexible Paste
Hairdryer

THE STEPS:
1. Towel dry
2. Warm paste on hands
3. Put hairdryer on medium heat
4. Brush from front to back give hair volume