Berkley Fishing
02/24/2017 at 13:57. Facebook
Nice walleye for Chase using the Flicker Minnow
Berkley Fishing
02/21/2017 at 16:26. Facebook
Who's geared up for the season? Make sure to change your line. It's the only connection between you and the fish and it's important to change it frequently because as it ages, it comes into contact with many things that all work to break it down and make it weaker.
Berkley Fishing
02/20/2017 at 21:28. Facebook
What are you catching lately? Share your catch and story with us on our website for a chance to be featured. Learn more: [ Link ]
Diameter, low visibility, strength. These are just a few reasons to use fluorocarbon line. Find out more in our article: [ Link ]

Why Use Fluorocarbon?
Need to brush up on your knots? Check out this list for instructions on tying popular knots [ Link ]

Knot Tying: Videos & Instructions on how to tie fishing knots
Nobody on the planet pursues the art and science of catching fish like we do.
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Let's go
#tbt to this 5.9 Largemouth from Lake Berryessa caught by Berkley fan, John, using Berkley Digger 8.5. & Trilene 100% Fluorocarbon
PowerBait® Ice Mayfly: imitates natural panfish prey with small appendages for life-like movement. The Ice Mayfly is small enough for picky panfish yet large enough for perch and crappie. Learn more and shop on our website [ Link ]

PowerBait® Ice Mayfly | Berkley®
Ready to get out on the ice? Read our article for tips for cold-weather fishing: apparel, baits and other necessities. [ Link ]

Gearing Up For Ice Fishing
Bold, Modern and Built on Tradition - that's Heritage, thatÔÇÖs Berkley. The Heritage Ice reel is constructed of a 3 bearing system, aluminum spool, extended stem and a 1 touch collapsible handle. [ Link ]

Berkley┬« HeritageÔäó Ice Spinning Reel | Berkley┬«
Monofilament vs Fluorocarbon
The Berkley┬« AmpÔäó Ice Spinning Rod raises expectations for sensitivity in solid glass ice rods. [ Link ]

Berkley┬« AmpÔäó Ice Spinning Rod | Berkley┬«
Organization is critical to fishing success [ Link ]
PowerBait® Ice Action Waxies feature a cut design and extra soft for increased movement and life-like action. [ Link ]
Ice fishing success
We have soft bait binders, jar bait folders, bait notebooks, and many other accessories to help keep you organized on the water. Shop them here: [ Link ]

Tools & Equipment, Fishing Tackle Management | Berkley®
Shop our newest ice fishing products: [ Link ]