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Marketers need to find an appropriate ethical angle for their organisations [ Goo.gl Link ]

The law is not enough

How can marketing respond to ‘Brandalism’ and other campaigns targeting companies over ethical claims? [ Goo.gl Link ]

When campaigners strike back

Interested in becoming a freelance digital marketer? Make sure you register for our next webinar to discover 7 rules that will help you do so. [ Goo.gl Link ]

7 rules to become a successful freelance digital marketer

The fine line between ethical and unethical marketing: [ Goo.gl Link ]
Are you optimising your PPC campaigns and making the most of every click? [ Goo.gl Link ]
Big brands and startups make the headlines for their ethical commitments, but what about mid-size companies? [ Goo.gl Link ]

SMEs and ethical business models | CIM

How does ethics vary across the globe, and what does this mean for businesses that enter different markets? [ Goo.gl Link ]
The end of November signals the start of the annual Christmas retail rush and (hopefully) a giant spike in sales. Is your marketing making the most of the opportunity? [ Goo.gl Link ]

Marketing for Cyber Monday

Snapchat may have a great user base and interesting ideas, we look at why monetising them will be the real challenge [ Goo.gl Link ]

The Snapchat IPO – can it bring in the billions?

81% expect companies to make a public commitment to good corporate citizenship.

Millennials love CSR

Five steps to find out if you’re being ethical: [ Goo.gl Link ]
What will this year's Black Friday look like as advancements in mobile engagement get smarter and more innovative. [ Goo.gl Link ]

Can Black Friday’s bad rep be saved by digital?

We take a look at some of the social media disasters of late – and why marketers need to listen, as well as talk: [ Goo.gl Link ]

Be careful on social media!

From children to the elderly, when targeting more vulnerable consumers, marketers need to put people before profit [ Goo.gl Link ]
Looking to get into B2B, make a switch or develop your B2B skills? Henry Clifford-Jones, Director, Marketing Solutions at LinkedIn dispels a few myths: [ Goo.gl Link ]

B2B marketing myths to ignore

The coming together of ‘Mad-men’ and ‘Maths-men’ [ Goo.gl Link ]
New roles added to CIM jobs board every day. We cover all experience levels as well as a wide range of marketing disciplines.

Make sure you sign up for job alerts to be kept up to date. [ Goo.gl Link ]

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