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45% of a brand’s image can be attributed to what it says and how it says it. This is why storytelling is an integral aspect of any successful brand marketing strategy.

How to Use Storytelling for Brand Marketing Success

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Two-thirds of marketers can’t measure ROI on mobile, while 52% of social media marketers cite accurately measuring ROI as their biggest source of frustration.

These statistics suggest that, although equipped with the technology, marketers may not have the requisite skills or knowledge to harness the power of analytics.

We've listed 5 answers to some of the most frequently asked questions...
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5 Answers to the Most Frequently Asked Questions about Google Analytics

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In the grand scheme of things, OTT is still in its infancy, but it's already known for its colossal audiences and strong customer retention.

Will OTT change the landscape of digital marketing going forward?
Yes. But what will it mean for your brand?

What Impact Will Over-The-Top Content Have On Digital Marketing?

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Paid advertising is an undeniable necessity if you want to secure any chance of competing on SERPs and converting customers.

It’s not enough to recognize the benefits of PPC – you need to be able to create and implement your campaigns effectively.

It can often be a difficult discipline to master, which is why we’ve decided to share with you 4 little changes that can make a big difference to...
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Trends & Insight

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Digital and technological advancements are helping professionals to maximize their job performance on a daily basis. Yet for every way in which digital tools can help you to excel in your role, they can also serve as a serious hindrance.

Thankfully, help is at hand. We’ve compiled a list of the top 8 apps that you can install to overcome any and all distracting obstacles and boost your...
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Digital Mindfulness: 8 Helpful Apps to Boost Productivity

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Applying for a new job can be overwhelming for even the most competent candidates.

That’s why we’ve outlined a simple step-by-step process that will help you to enhance your talents and help you to stand out from the crowd.

Click below to see how you can Create a Remarkable Digital Marketing Resume!

How to Create a Remarkable Digital Marketing Resume

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Digital may dominate, but we would argue that traditional marketing is no less important, and is in fact, essential if you want to effectively execute an integrated strategy.

Check out the traditional marketing skills you should still be using, regardless of whether you’re adopting offline or online channels.

The Traditional Marketing Skills You Should Still Be Using

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Staying updated on new trends and industry innovations is an essential practice for any successful digital marketer.

Whether it's virtual reality, programmatic advertising or creative in-store marketing — which digital trends will you embrace this 2017?

Digital Trends for 2017 – What Do You Need to Know?

digitalmarketinginstitute.com
Are you driving your readers away with these 7 common blogging mistakes?

Our latest blog will help you to identify and remedy problem areas within your blogging strategy!

7 Blogging Mistakes You Need to Stop Making Right Now

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Our latest B2B Blog!

We explore the demand for omnichannel engagement, as well as how organizations can use it to boost revenue, increase ROI, and meet growing consumer demand!

Omnichannel Marketing: How Can Your Organization Benefit?

digitalmarketinginstitute.com
Four practical tips to help you leverage email-based lead nurturing to create targeted, meaningful engagement at a much higher rate.

How to Use Email for Next Level Lead Nurturing

digitalmarketinginstitute.com
We're currently offering 10% off our Professional Diploma in Digital Marketing.

Enroll for January 2017 to claim the offer!

Professional Diploma in Digital Marketing

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Our latest Blog is on the Top 5 Digital Marketing Skills for 2017.

Are there any skills that you still need to master?

The Top 5 Digital Marketing Skills for 2017

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Our Digital Diagnostic is designed to tell you what areas of Digital you could do with upskilling in.

It takes 15 minutes and it's free! Give it a try!

The Digital Marketing Institute's Digital Diagnostic.

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Our latest B2B Blog!

Read on to find out How to Use Account-Based Marketing to Drive Business Success!

How to Use Account-Based Marketing to Drive Business Success

digitalmarketinginstitute.com
If you want to set yourself apart from the competition and establish yourself as an in-demand marketing professional, you need to know which capabilities count. That’s why we’ve created this list of the top 5 digital marketing skills you should refine in 2017.

The Top 5 Digital Marketing Skills for 2017

digitalmarketinginstitute.com
NEW B2B BLOG! More than 90% of marketers believe that account-based marketing (ABM) is crucial to marketing and sales alignment.

Here's how you can use Account-Based Marketing to Drive Business Success.

How to Use Account-Based Marketing to Drive Business Success

digitalmarketinginstitute.com
Effective project management is a key component of any successful digital marketing strategy.

Check out our favourite software tools for project management success!

How to Use Project Management Software for Marketing Campaign Success

digitalmarketinginstitute.com
Are you missing the mark? As 2017 approaches, we reflect on 5 key takeaways from our 2016 skills report: [ Bit.ly Link ].

Digital Skill Levels 2016: How Do You Measure Up?

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Are you missing the mark? As 2017 approaches, we reflect on 5 crucial learnings from our 2016 skills report: [ Bit.ly Link ].