With a user base of 700 million, Instagram is no longer just a photo sharing app - it’s an influential social network with an audience that’s growing at a rapid pace.

In this blog, we highlight all six of Instagram’s ad formats, with helpful examples of campaigns from mid-sized businesses and well-known brands, ideas for getting the most from each format and tips to help you get the most from...
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With a user base of 700 million Instagram is no longer just

The Essential Guide to Instagram Ads

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Odysseus Internet Marketing
With such a significant increase in productivity that can be attributed to happiness, companies are now keen to invest in employee support along with creating a positive work environment. So, to stand out as an employer that invests in and values its staff, how do organizations go about promoting job satisfaction?

This article explores the various ways companies can create employees that are...
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With such a significant increase in productivity that can be attributed to

How to Create Happy & Productive Employees in a Digital World

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Odysseus Internet Marketing
Careers in digital marketing are understandably booming. In fact, digital marketing is one of the few industries where the demand for skilled employees far outweighs the supply.

The success or failure of your application hinges on that initial contact so it’s vital that you ace it. To help you do that, here are seven essential tips for creating the perfect digital marketing CV.
Careers in digital marketing are understandably booming In fact digital marketing is

Top 7 Tips for Creating the Perfect Digital Marketing CV

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Secretlifehacks
June Special Offer - Get a free short course worth €400 when you enroll on a Professional Diploma course this month!
June Special Offer Get a free short course worth 400 when you

Professional Diploma in Digital Marketing

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Influencers are powerful forces that can help propel your blog towards significant profitability. Should someone like Tony Robbins re-tweet you, expect a torrent of traffic and more re-tweets. When Kim Kardashian promotes a product, the suppliers of the product better be ready for huge increases in sales. Top influencers have the power to increase your online lead generation and revenue to...
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Influencers are powerful forces that can help propel your blog towards significant

5 Tools for Finding Influencers to Promote Your Content

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We’re only halfway through the year and, already, there have been a number of digital campaigns that have set the bar high. Using multiple platforms to tap into trends and tell engaging stories, these campaigns use a range of styles and themes to help organizations create a buzz around their message, product and brand.

From politics to alcohol, non-profit to fashion, let’s examine what...
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Were only halfway through the year and already there have been a

7 of the Most Impactful Digital Campaigns of 2017… So Far

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“On average, five times as many people read the headlines as the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” - David Ogilvy

In essence, Mr Ogilvy is saying, make sure your headline counts...

If you're looking to improve your headline writing and add to your digital marketing skill set, these practical tips will have you grabbing attention...
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On average five times as many people read the headlines as the

3 Ways to Write Effective Headlines

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Did you know that 92% of our graduates have said that our course has had a positive impact on their career?

Certify your skills with our Professional Diploma in Digital Marketing. Our cornerstone certification will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert.

Download a brochure today: [ Buff.ly Link ].
Did you know that 92 of our graduates have said that our

Professional Diploma in Digital Marketing

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In this blog, we explore 4 ways companies can source the talent they need to drive digital transformation and ensure long-term commercial success.
In this blog we explore 4 ways companies can source the talent

How to Find Talent that Drives Digital Transformation

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If you use video for your business, whether for social media marketing or as part of a larger video marketing strategy, optimizing your content for YouTube’s search engine is one of the easiest ways to generate more search traffic and improve the ROI from your campaign.

In this blog you will learn the simple SEO tactics that can have a huge impact on ROI.
If you use video for your business whether for social media marketing

Generate More Search Traffic With YouTube SEO

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Aisha Singh
Nemat Ullah
The new AdWords interface is more than a slick visual update to the existing AdWords layout: it's a total rebuild from the bottom up.

In this post, you'll find out what's on offer within the new user interface and discover why mobile-first marketing is important for success in your digital career.
The new AdWords interface is more than a slick visual update to

What Does the New AdWords Interface Mean for Marketers?

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An organization no longer has the luxury of a single focus such as ‘how good is our product or service?' Now, it’s equally as important to ask ‘how good a company are we to work for?’

Take Google, for example. Google’s ‘product’ is pretty simple: it’s a search engine. And while it’s a very successful one, if the company comes up in conversation, chances are it won’t be about their great...
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An organization no longer has the luxury of a single focus such

How to Build An Employer Brand that Attracts & Retains Talent

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Jackson Lai
Like any senior marketing role, a good social media manager needs a diverse collection of skills and traits to allow them to identify opportunities, create engaging content and convert as many of your followers as possible into loyal, motivated customers.

If you’re a business owner or executive aiming to hire a social media manager, consider these five skills a checklist for candidates. If...
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Like any senior marketing role a good social media manager needs a

5 Essential Skills of a Successful Social Media Manager

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As a digital marketer, adding video to your campaigns and engagement efforts is one of the most powerful and effective ways to generate more attention and reach your audience.

We've shared 6 ways that you can use video in your social media marketing, from short videos that build anticipation to longer, more informative videos that let you dig into the details of your product and attract a...
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As a digital marketer adding video to your campaigns and engagement efforts

6 Ways to Use Video in Your Social Media Marketing

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Maicon Lima
Jackson Lai
No matter how skilled a marketer is, no one person can do everything. The marketing team of the future needs individuals with niche skills that embrace collaboration, especially with sales and IT.

Download our free eBook Today to find out the 6 key skills your business can't afford to be without and the roles of the near future: [ Bit.ly Link ].
No matter how skilled a marketer is no one person can do

What Does Tomorrow's Marketing Dream Team Look Like?

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Maicon Lima
81% of our graduates have received a promotion after completing one of our courses.

A Professional Diploma in Digital Marketing will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert.

Download a free course brochure today: [ Bit.ly Link ].
81 of our graduates have received a promotion after completing one of our courses

Professional Diploma in Digital Marketing

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We tracked down 5 Snapchat marketing campaigns from well-known brands that really worked, from creative doodling competitions to scannable codes designed to attract new users.

If you’re considering Snapchat marketing for your business, make sure you add all 5 of these campaigns to your inspiration list.
We tracked down 5 Snapchat marketing campaigns from wellknown brands that really

5 Creative Snapchat Campaigns to Learn From

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This blog looks at 6 shining examples of how educators are using different digital platforms to engage with students, stay ahead of the competition, and ultimately, increase enrollments.
This blog looks at 6 shining examples of how educators are using

6 Shining Examples of Educators Using Social Media

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Maicon Lima
88% of our graduates are working at senior or management level.

A Postgraduate Diploma in Digital Marketing will allow you to confidently drive and deliver digital marketing strategies and campaigns beyond boardroom level.

Download a free course brochure today: [ Bit.ly Link ].
88 of our graduates are working at senior or management level

Postgraduate Diploma in Digital Marketing

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Gideon Baker
Maicon Lima
Ganesh Chary
In today's commercial battlefield, brand trust and authority is everything. In fact, studies suggest that 63% of customers would only buy from an authentic brand.

One of the best ways to show people how trustworthy you are is by creating an eBook on a subject that they care about and answering their questions or concerns in a creative, engaging way.

Here are three ways that you can use...
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In todays commercial battlefield brand trust and authority is everything In fact

3 Ways to Use eBooks in Your Content Marketing Strategy

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Maicon Lima