It's simple: if you don't know who you're talking to online, you won't be able to sell your products or services.

Master the art of crafting buyer personas with our Beginner’s Guide to Defining Buyer Personas .
Its simple if you dont know who youre talking to online you

The Beginner’s Guide to Defining Buyer Personas

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Maicon Lima
75% of B2B leaders say that they regularly use social media in their decision-making process. What's more, buyers who use social media have 84% larger budgets compared to those who don't use social.

To excel in this fast-paced digital world, sales professionals and leaders need to learn and hone a number of key skills to become a successful digital selling machine.
75 of B2B leaders say that they regularly use social media in

7 Key Skills for Sales Teams in a Digital Age

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Maicon Lima
These social media influencers will help you improve your digital marketing expertise and boost your career prospects. Following them will be one of the most valuable things you do this year.
These social media influencers will help you improve your digital marketing expertise

7 Social Media Influencers You Can Learn From

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GhostLock
Jorge Marrufo Bernal
SociChat
Is your website getting little or no traffic?

Learn how to quickly improve page ranking and boost your organic search traffic in ten simple steps!
Is your website getting little or no traffic

10 Tips to Increase Your Organic Page Ranking

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GhostLock
Marcon Marketing Group
Companies today need to have a firm grasp on how to utilize the digital universe to maximize their brand awareness and impact. In this blog, we look at 9 of the biggest ways that digital marketing has changed and keeps changing the way businesses and brands operate.
Companies today need to have a firm grasp on how to utilize

9 Ways Digital Has Changed Business Forever

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GhostLock
Marcon Marketing Group
OmnisCreative
Great digital leaders don’t just possess a wealth of digital knowledge, they also demonstrate solid interpersonal skills that will help others to share in their vision.

If you’re an aspiring digital thought leader, check out these five essential traits that will differentiate you from the competition and establish you as an agent of change.
Great digital leaders dont just possess a wealth of digital knowledge they

5 Traits of a Successful Digital Leader

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GhostLock
Luke Revill
Harr Guna
Great digital leaders don’t just possess a wealth of digital knowledge, they also demonstrate solid interpersonal skills that will help others to share in their vision.

If you’re an aspiring digital thought leader, check out these five essential traits that will differentiate you from the competition and establish you as an agent of change.
Great digital leaders dont just possess a wealth of digital knowledge they

Trends & Insight

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Good product page design will ensure that your pages consistently convert. Use these top tips to instantly improve conversions rates and user experience.
Good product page design will ensure that your pages consistently convert Use

6 Ways to Instantly Improve Your Product Page Conversions

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Ours Online Shopping
For those sales professionals using online tools and technologies, 63% report an increase in revenue compared to 41% of non-social sellers. With that type of impact on the bottom line, adopting a social mindset and leveraging digital platforms effectively has become crucial for any organization.

In this blog, we explore how businesses can transform their traditional sales teams into an...
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For those sales professionals using online tools and technologies 63 report an

How to Transform A Sales Team Into A Digital Salesforce

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GhostLock
The world of digital marketing is more competitive than ever - which means to give yourself a fighting chance of success, your resume should stand out from the crowd.

Here are 7 simple tips to instantly improve your digital marketing resume.
The world of digital marketing is more competitive than ever which means

7 Simple Ways to Improve Your Digital Marketing Resume

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GhostLock
The issue for many educational institutions is that more often than not, the labor market moves faster than the post-secondary space, particularly when it comes to digital know-how. This mismatch means that educators are often behind the curve when it comes to providing the training that people need.

For those in continuing education, the key to succeeding in this new landscape is to tap into...
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The issue for many educational institutions is that more often than not

Student Employability: How To Align Skills With Job Market Needs

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In charge of launching a stellar social media campaign and need a little inspiration? We've gathered some of the top social media campaigns seen so far in 2017 for you to learn from.
In charge of launching a stellar social media campaign and need a

The 5 Best Social Media Campaigns of 2017 (So Far)

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Ancil Williams photography
Tank2
Knowledge is power - especially when it comes to the fast-paced and ever-evolving world of digital marketing.

Not sure who to trust? Follow these thought leaders on Twitter, and you'll improve your digital marketing expertise in no time...
Knowledge is power especially when it comes to the fastpaced and everevolving

5 Thought Leaders You Need to Follow on Twitter

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Follow these industry thought leaders on Twitter and you’re guaranteed to stay one step ahead of the game while making those social media procrastination sessions all the more valuable!
Follow these industry thought leaders on Twitter and youre guaranteed to stay

5 Thought Leaders You Need to Follow on Twitter

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Over the past two decades, our world has been blessed with an abundance of new digital technologies. It comes as no surprise that many of these have helped to shape society into what it is today. While all industries have been forced to adapt to this new world, none have been more dramatically affected than the job market.

For those charged with preparing graduates for a bright and prosperous...
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Over the past two decades our world has been blessed with an

Digital’s Impact on the Job Market: A Guide for Educators

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GhostLock
Rima Chakraborty
Converse & Convert - 10 Essential Tips for Online Community Management
Converse Convert 10 Essential Tips for Online Community Management

10 Quick Tips for Online Community Management

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MobiWac
Rima Chakraborty
Dramatically increase ROI and career performance with our managerial level course.

The Postgraduate Diploma in Digital Marketing is perfect for those who want to bring their knowledge of and confidence with digital to boardroom level.
Dramatically increase ROI and career performance with our managerial level course

Postgraduate Diploma in Digital Marketing

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It’s safe to say that for brands and businesses, platforms like Twitter, Facebook, and Instagram offer an incredible level of opportunity when it comes to engaging with new customers on social media.

Here's how you can boost brand awareness with Instagram Stories.
Its safe to say that for brands and businesses platforms like Twitter

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As marketing continues to evolve in response to the digital revolution, the skillset and abilities of professionals also need to adapt. No matter how experienced or skilled a marketer may be, no one person can do everything.

Here's what tomorrow's marketing dream team will look like.
As marketing continues to evolve in response to the digital revolution the

What Does Tomorrow’s Marketing Dream Team Look Like?

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Abdul Aziz
Ours Online Shopping
While you want links pointing back to your website to build good SEO and a high-quality backlink profile, you don’t want these to come from sites that are ranked low in Google and other search engines’ eyes.

This is where Link Detoxing comes in, the art of diagnosing bad links and keeping the good ones, so here's how you can carry it out.
While you want links pointing back to your website to build good

Link Detoxing: What Is It and Why Should You Care?

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MisBiz Pro