Are you a content marketer trying to keep pace with the competition? Is there a distinct pressure to create much more content in much less time?

When you combine this with the fact that creation is only one small facet of your role as a content marketer, the odds can seem very firmly stacked against you, despite your best intentions.

Find out why you don't have to create more content to...
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4 Content Creation Hacks for Busy Marketers
In 2015, Facebook influenced 52% of consumers’ online and offline purchases, a figure which continues to grow, and highlights the necessity of nurturing positive customer relationships through a variety of channels.

These 7 essential tips will help you to empower and convert your customers through social media customer service.

7 Essential Tips for Stellar Social Customer Service
We all know that there is a substantial and growing shortage of digital skills across industries and continents. The question for educators isn’t if demand exists for digital know-how, it’s how to provide the high-quality training that professionals need and businesses want.

In this article, we look at 4 things you need to understand to know how to address (and make an opportunity from) the...
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4 Things Educators Need to Know to Address the Digital Skills Shortage
What is dynamic content and how can you use it to significantly increase your conversions?

Dynamic content is similar to personalization, but infinitely more powerful – while personalization allows you to make tailored changes that are fixed, dynamic content is HTML content that changes based on the user that is viewing it, and the data you have gathered on that particular user.

Read our...
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Become a Dynamic Content Dynamo and Increase Your Conversions
When it comes to blogging, your ability to convert customers is intrinsically linked to the strength of your CTAs. You already know that they need to be explicit and succinct, but what else can you do to optimize them for success?

Read on to find out how these 3 simple changes could have a huge impact on your CTAs.

How These 3 Changes Could Have a Huge Impact on Your CTAs
Digital transformation is impacting on businesses across every industry.

With digital technologies now driving innovation, the IT department plays an integral role in adoption integration and execution. In fact, by 2018, 35% of IT resources will be spent to support the creation of new digital revenue streams, while 2020 will see almost half of IT budgets tied to digital transformation...
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The Ultimate Guide to IT & Digital Transformation
As desktop opens steadily decline, being able to execute marketing campaigns that display and operate effectively on mobile devices is an essential skill. Any marketer’s overall objectives will include increasing engagement and customer acquisition.

The key? Mobile-friendly email marketing.

The Essential Guide to Optimizing Your Emails for Mobile
Need a career change? Find out which up-and-coming digital specialisms are enjoying significant profitability!

The Top 5 Highest Paying Jobs in Digital Marketing
Over the decades, societies have progressed from steam power to the division of labor, right through to the IT and electronic age. Now, most are firmly cemented in the era of datafication, hyper-connectivity, and digital labor.

While five years ago, the IT landscape seemed a little bleak, the digital evolution is providing a much-needed boost to the industry as it presents new and exciting...
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5 Ways IT Can Drive Digital Innovation
Did you know that 57% of the purchase decision has been made before a customer even reaches out to a brand representative, and 67% of the buyer’s journey is now done digitally?

Social selling has the potential to significantly reduce your sales cycle. Not only have the majority of your prospects already carried out a degree of pre-purchase research, your enhanced prospecting capabilities and...
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Attract, Engage and Convert Your Customers with Social Selling
How strong are your digital skills? Try our free Digital Diagnostic to identify the strengths and weaknesses in your digital skill set!

Digital Diagnostic
Online learning is a strategic, attainable way to keep pace with your industry, and best position yourself as an asset to any organization.

If you’re considering taking an online course but would like to know more, we’ve outlined the high-level benefits of online learning and demonstrated how you can get the most out of your learning experience!

How to Get the Most out of Online Learning
How to Use Data Analytics to Drive Better Business Insights!

It is no secret that data analytics can prove to be exponentially valuable for companies of all shapes and sizes. Recent research revealed that nearly 46% of marketers faced great difficulty trying to access compatible analytics and insights to give them an edge over the competition.

So, what can organizations do to use data...
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How to Use Data Analytics to Drive Better Business Insights
Considering embracing digital transformation, but want to know more about how it can directly impact your career?

We've outlined some of the key benefits of building a digital skillset in this blog!

The Benefits of Building a Digital Skillset for Your Career
Whether you’re just starting with social media marketing, or you’re slightly more seasoned, our best practice guide will serve as a helpful reference point to make sure you get the most out of your efforts!

Trends & Insight
With 68.5% of workers considering themselves ‘not engaged’ or ‘actively disengaged’ at work, the learning culture of an organization is more important than ever.

As companies across industries are keen to find and retain talent - particularly in growing areas such as digital technologies - employees now expect leaders and workplaces to be agile in an environment of intense digital...
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How to Attract & Retain Talent in an Age of Digital Disruption
45% of a brand’s image can be attributed to what it says and how it says it. This is why storytelling is an integral aspect of any successful brand marketing strategy.

How to Use Storytelling for Brand Marketing Success
Two-thirds of marketers can’t measure ROI on mobile, while 52% of social media marketers cite accurately measuring ROI as their biggest source of frustration.

These statistics suggest that, although equipped with the technology, marketers may not have the requisite skills or knowledge to harness the power of analytics.

We've listed 5 answers to some of the most frequently asked questions...
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5 Answers to the Most Frequently Asked Questions about Google Analytics
In the grand scheme of things, OTT is still in its infancy, but it's already known for its colossal audiences and strong customer retention.

Will OTT change the landscape of digital marketing going forward?
Yes. But what will it mean for your brand?

What Impact Will Over-The-Top Content Have On Digital Marketing?
Paid advertising is an undeniable necessity if you want to secure any chance of competing on SERPs and converting customers.

It’s not enough to recognize the benefits of PPC – you need to be able to create and implement your campaigns effectively.

It can often be a difficult discipline to master, which is why we’ve decided to share with you 4 little changes that can make a big difference to...
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Trends & Insight