General Entertainment content in India has been defined by many as retrograde, regressive & down market. STAR PLUS, chose to take a detour and used the country’s shared religion: cricket as the perfect launch pad for its brand new campaign 'Nayi Soch'. So we decided to get you the ‘dramatic journey’ undertaken by the brand taking a ‘bold statement’ from the cricketing field to its programming... View details ⇨
Catch Sonali Krishna in conversation with Nick Emery, Global CEO of Mindshare, to get a sense of how WPP’s biggest media agency is grappling with the changing times & evolving itself to deal with he rather indecisive client in an age of multiple option.
SHOPSUP a startup that offers customers reward points for visiting and shopping at retail stores. Users can then redeem the points for movie tickets and even Uber rides. ET NOW caught up with Suhas Gopinath, Founder of the startup to know how they plan to crack this Online to offline market. Listen in.