“When we think about video ads and what platform they run on, we really believe that over time the dollars will shift with eyeballs and our goal is to be the best dollar and the best minute people spend measured across channels,” says Facebook COO Sheryl Sandberg.
"The economics of retail has been catering to the rule of stores. Everything is organised around large areas where there is a lot of inventory. But the rise of ecommerce is disrupting that and mobile is now becoming the most important touchpoint," shares Nicolas Franchet, Facebook's head of ecommerce global vertical marketing. Read more
McDonald's introduced its new burger to 3 million Malaysians on Facebook through video storytelling capturing the Rio experience. Find out how they achieved an 11-point lift in customer recommendations.
The Thai bank Krungsri Simple doubled its sales leads and improved call center response times by 83% after transforming its Facebook Page into a social customer service platform with the help of Facebook Marketing Partner Computerlogy.
Facebook now has more than 4 million advertisers, with over 70% outside the U.S. Of those using the platform globally, Southeast Asia is the fastest growing region, in countries such as Vietnam, Indonesia and the Philippines. European nations like Greece and Ukraine are also growing quickly.