Facebook Business
01/13/2017 at 02:00. Facebook
Whenever it rained, household brand Wipol used weather-based marketing to share messages with Indonesians. See how they achieved a 23-point increase in ad recall.

Winning in the rain

BEAR BRAND Powdered Milk Drink reached Filipino mums in rural and urban areas to raise awareness of its new, better value pack size. The result: 2x sales growth among low income mothers.

A winning formula

Ecommerce brand 11street MY increased sales by 10x when they retargeted customers using dynamic ads on Facebook. Within days, they uploaded 8 million products from their catalogue onto Facebook.

Winning at retargeting

One of Indonesia's largest ecommerce companies Blibli.com re-branded itself on Facebook and Instagram while appealing more to female shoppers, achieving over 57,000 incremental in-app purchases.

Brand-building for increased checkouts

Everyone’s turning to their phones, again and again. Find out how you can turn every unlock into a potential purchase.
[ Mobilemoves.fb.com Link ]
Stop thumbs, drive action and achieve the best results by optimising ad placements across Facebook, Instagram and Audience Network.

Shopping season best practices: Optimise & Win

GO-JEK reached 61 million Indonesians on Facebook and Audience Network to drive mobile app installs on a massive scale. Learn more

GO-JEK: Shifting into high gear

Break through the festive clutter on Facebook by winning at bidding. Learn more.

Festive best practices: Bidding for success

“When we think about video ads and what platform they run on, we really believe that over time the dollars will shift with eyeballs and our goal is to be the best dollar and the best minute people spend measured across channels,” says Facebook COO Sheryl Sandberg.

Video is paying off big time for Facebook

Learn about creative that inspires on Facebook and spurs action on mobile this festive season.

Festive best practices: Cracking out the creative

Read tips on reaching people who matter to your business with Facebook's targeting tools.

Festive best practices: 'Tis the season for targeting

"The economics of retail has been catering to the rule of stores. Everything is organised around large areas where there is a lot of inventory. But the rise of ecommerce is disrupting that and mobile is now becoming the most important touchpoint," shares Nicolas Franchet, Facebook's head of ecommerce global vertical marketing. Read more

Facebook’s mobile pitch to retailers in SEA

McDonald's introduced its new burger to 3 million Malaysians on Facebook through video storytelling capturing the Rio experience. Find out how they achieved an 11-point lift in customer recommendations.

McDonald’s Malaysia: An Olympian burger launch

It's primetime all the time on Facebook, where Filipinos are spending 1.7x more time than TV.
Learn about Filipinos and how they're spending Christmas on Facebook and Instagram.

Facebook Business

Learn how brands are using lead ads to capture interest and drive sales

Lead Ads: Make it easy for people to learn about your business while you generate leads

The Thai bank Krungsri Simple doubled its sales leads and improved call center response times by 83% after transforming its Facebook Page into a social customer service platform with the help of Facebook Marketing Partner Computerlogy.

Krungsri: Banking on Facebook for better customer service

The car manufacturer Ford Philippines drove brand consideration for 5 car models in the Philippines and generated a 22X lower cost per lead using lead ads.

Ford Motor Company Philippines: Accelerating new leads

The shoe brand ChristyNg.com has been using Facebook to reach the right people with the right content since it started out, and now achieves an 8X return on ad spend.

Christy Ng Shoes-Starting up in Malaysia

P&G's CMO shares that the company can reach 70 to 80 million people on Facebook by opening up wider parameters for ad targeting.

P&G's Marketing Chief Says It's Not Cutting Back on Facebook Ads, It's Targeting Better

Facebook now has more than 4 million advertisers, with over 70% outside the U.S. Of those using the platform globally, Southeast Asia is the fastest growing region, in countries such as Vietnam, Indonesia and the Philippines. European nations like Greece and Ukraine are also growing quickly.

8 Takeaways From Facebook's Panel of Execs During Advertising Week