Facebook Business
Facebook Business
04/27/2017 at 05:50. Facebook
“Instagram’s many changes have made for a social network that feels more useful, interesting and fun than it was last year,” shares NY Times’ Farhad Manjoo, “the more I’ve used Instagram recently, the more stuff I’ve seen from more people, and the more I want to use it some more.”
Instagrams many changes have made for a social network that feels more

Why Instagram Is Becoming Facebook’s Next Facebook

nytimes.com
Đào Hạt Tiên
Liaga Reda Kalis Hara
Nikhil Kochrekar
Businesses in Southeast Asia can now run ads in Instagram Stories. Get started today
Businesses in Southeast Asia can now run ads in Instagram Stories Get started today

Instagram Stories ads now available globally

fb.com
Thanh Huyen Nguyen
Luan Huynh
Derrick Lim
The Vietnamese jeweler used video and link ads to promote its new wedding ring collection, achieving a 3.6X increase in sales.
The Vietnamese jeweler used video and link ads to promote its new

Huy Thanh Jewelry: Sealing the deal

fb.com
Khanh Dang
Ha Van NG
Lê Quốc Khang
The online shopping platform used a blend of Facebook products to entice Malaysian shoppers to visit its website, resulting in a leap in online sales and 5X return on ad spend.
The online shopping platform used a blend of Facebook products to entice

HaWooo: Wooing the Malaysian wallet

fb.com
Chetan Sharma
Anjo Kavalakkat Anto
Parichay Mehta
The Indonesian online fashion retailer used photo and carousel ads to showcase its products, resulting in a 40% growth in online sales.
The Indonesian online fashion retailer used photo and carousel ads to showcase

Berrybenka: Popping up in style

fb.com
Jeab Namtip
Ajit Singh
Luan Huynh
“It’s creativity with technology,” says Facebook’s Sheryl Sandberg of the company’s efforts to develop ad products that drive sales.
Its creativity with technology says Facebooks Sheryl Sandberg of the companys efforts

Why Facebook Is One Of The Most Innovative Companies Of 2017

fastcompany.com
Amit Kumar Sen
John Laurence Domingo
Por KP
Vaseline Men Thailand achieved a 21% increase in y-o-y sales by reaching Thais on Facebook outside city centres with video stories. Learn more.
Vaseline Men Thailand achieved a 21 increase in yoy sales by reaching

Promoting sun safety countrywide

fb.com
Batty Patsorn
Kester Poh
Prashant P. Gandhi
During Lunar New Year, nearly 9 in 10 Facebook posts were on mobile. Read tips on how businesses can connect with audiences on-the-go this festive season.
During Lunar New Year nearly 9 in 10 Facebook posts were on

Lunar New Year: Family, mobile video and shopping take centre stage on Facebook

fb.com
Jo-Vei Lum
Regina Chan
Val Ji-hsuan
Volkswagen Malaysia launched its new Vento model on Facebook with mobile-ready video stories, reaching 7.5 million and achieving a 10-point lift in awareness.
Volkswagen Malaysia launched its new Vento model on Facebook with mobileready video

Turbocharged awareness

fb.com
Thịnh Trần
Deepak Seo
Hendra Andi Setiawan
Whenever it rained, household brand Wipol used weather-based marketing to share messages with Indonesians. See how they achieved a 23-point increase in ad recall.
Whenever it rained household brand Wipol used weatherbased marketing to share messages

Winning in the rain

fb.com
Aamir Khan
Kedar Mahajan
Rachel Buena
BEAR BRAND Powdered Milk Drink reached Filipino mums in rural and urban areas to raise awareness of its new, better value pack size. The result: 2x sales growth among low income mothers.
BEAR BRAND Powdered Milk Drink reached Filipino mums in rural and urban

A winning formula

fb.com
Theng Albesa
Meg Smith
Hanna Ai Enn
Ecommerce brand 11street MY increased sales by 10x when they retargeted customers using dynamic ads on Facebook. Within days, they uploaded 8 million products from their catalogue onto Facebook.
Ecommerce brand 11street MY increased sales by 10x when they retargeted customers

Winning at retargeting

fb.com
Ayush Goyal
Fritzie Mae Millana Agor
Ricmar Lagunsay
One of Indonesia's largest ecommerce companies Blibli.com re-branded itself on Facebook and Instagram while appealing more to female shoppers, achieving over 57,000 incremental in-app purchases.
One of Indonesias largest ecommerce companies Bliblicom rebranded itself on Facebook and

Brand-building for increased checkouts

fb.com
DaZzling ArVind
Shabana Sadik Pattawala
Tôi Và Em
Everyone’s turning to their phones, again and again. Find out how you can turn every unlock into a potential purchase.
[ Mobilemoves.fb.com Link ]
Everyones turning to their phones again and again Find out how you
Ninja Team
Keat Leong
Mark Ko
Stop thumbs, drive action and achieve the best results by optimising ad placements across Facebook, Instagram and Audience Network.
Stop thumbs drive action and achieve the best results by optimising ad

Shopping season best practices: Optimise & Win

fb.com
Sajid Shah
Candy Hui
Nikhil Kumar
GO-JEK reached 61 million Indonesians on Facebook and Audience Network to drive mobile app installs on a massive scale. Learn more
GOJEK reached 61 million Indonesians on Facebook and Audience Network to drive

GO-JEK: Shifting into high gear

fb.com
Roli Singh
Anant Aditya
AC Eugenio
Break through the festive clutter on Facebook by winning at bidding. Learn more.
Break through the festive clutter on Facebook by winning at bidding Learn more

Festive best practices: Bidding for success

fb.com
Vijay Ananth
Nagmani Bhushan
Suhartono Yakobus
“When we think about video ads and what platform they run on, we really believe that over time the dollars will shift with eyeballs and our goal is to be the best dollar and the best minute people spend measured across channels,” says Facebook COO Sheryl Sandberg.
When we think about video ads and what platform they run on

Video is paying off big time for Facebook

technology.inquirer.net
Charles Palma
Said Mnur
Vikram Takhar
Learn about creative that inspires on Facebook and spurs action on mobile this festive season.
Learn about creative that inspires on Facebook and spurs action on mobile

Festive best practices: Cracking out the creative

fb.com
Manav Jain
Pandit Ji
Vineet Kumar
Read tips on reaching people who matter to your business with Facebook's targeting tools.
Read tips on reaching people who matter to your business with Facebook's targeting tools

Festive best practices: 'Tis the season for targeting

fb.com
Jill Elizabeth
Andy Yong
Abhinav Aggarwal