“It’s creativity with technology,” says Facebook’s Sheryl Sandberg of the company’s efforts to develop ad products that drive sales.

Why Facebook Is One Of The Most Innovative Companies Of 2017

Vaseline Men Thailand achieved a 21% increase in y-o-y sales by reaching Thais on Facebook outside city centres with video stories. Learn more.

Promoting sun safety countrywide

During Lunar New Year, nearly 9 in 10 Facebook posts were on mobile. Read tips on how businesses can connect with audiences on-the-go this festive season.

Lunar New Year: Family, mobile video and shopping take centre stage on Facebook

Volkswagen Malaysia launched its new Vento model on Facebook with mobile-ready video stories, reaching 7.5 million and achieving a 10-point lift in awareness.

Turbocharged awareness

Whenever it rained, household brand Wipol used weather-based marketing to share messages with Indonesians. See how they achieved a 23-point increase in ad recall.

Winning in the rain

BEAR BRAND Powdered Milk Drink reached Filipino mums in rural and urban areas to raise awareness of its new, better value pack size. The result: 2x sales growth among low income mothers.

A winning formula

Ecommerce brand 11street MY increased sales by 10x when they retargeted customers using dynamic ads on Facebook. Within days, they uploaded 8 million products from their catalogue onto Facebook.

Winning at retargeting

One of Indonesia's largest ecommerce companies Blibli.com re-branded itself on Facebook and Instagram while appealing more to female shoppers, achieving over 57,000 incremental in-app purchases.

Brand-building for increased checkouts

Everyone’s turning to their phones, again and again. Find out how you can turn every unlock into a potential purchase.
[ Mobilemoves.fb.com Link ]
Stop thumbs, drive action and achieve the best results by optimising ad placements across Facebook, Instagram and Audience Network.

Shopping season best practices: Optimise & Win

GO-JEK reached 61 million Indonesians on Facebook and Audience Network to drive mobile app installs on a massive scale. Learn more

GO-JEK: Shifting into high gear

Break through the festive clutter on Facebook by winning at bidding. Learn more.

Festive best practices: Bidding for success

“When we think about video ads and what platform they run on, we really believe that over time the dollars will shift with eyeballs and our goal is to be the best dollar and the best minute people spend measured across channels,” says Facebook COO Sheryl Sandberg.

Video is paying off big time for Facebook

Learn about creative that inspires on Facebook and spurs action on mobile this festive season.

Festive best practices: Cracking out the creative

Read tips on reaching people who matter to your business with Facebook's targeting tools.

Festive best practices: 'Tis the season for targeting

"The economics of retail has been catering to the rule of stores. Everything is organised around large areas where there is a lot of inventory. But the rise of ecommerce is disrupting that and mobile is now becoming the most important touchpoint," shares Nicolas Franchet, Facebook's head of ecommerce global vertical marketing. Read more

Facebook’s mobile pitch to retailers in SEA

McDonald's introduced its new burger to 3 million Malaysians on Facebook through video storytelling capturing the Rio experience. Find out how they achieved an 11-point lift in customer recommendations.

McDonald’s Malaysia: An Olympian burger launch

It's primetime all the time on Facebook, where Filipinos are spending 1.7x more time than TV.
Learn about Filipinos and how they're spending Christmas on Facebook and Instagram.

Facebook Business

Learn how brands are using lead ads to capture interest and drive sales

Lead Ads: Make it easy for people to learn about your business while you generate leads

The Thai bank Krungsri Simple doubled its sales leads and improved call center response times by 83% after transforming its Facebook Page into a social customer service platform with the help of Facebook Marketing Partner Computerlogy.

Krungsri: Banking on Facebook for better customer service