“It’s creativity with technology,” says Facebook’s Sheryl Sandberg of the company’s efforts to develop ad products that drive sales.

Why Facebook Is One Of The Most Innovative Companies Of 2017

With as little as 0.25 seconds of exposure, people are able to recall content from their mobile News Feed. Learn more about short, sharp mobile ads to capture interest.

Mobile ads must engage instantly

Everyone’s turning to their phones, again and again. Find out how you can turn every unlock into a potential purchase.
[ Mobilemoves.fb.com Link ]
The Australian homewares retailer Matt Blatt Furniture ran a 2-day campaign to let locals in Adelaide know about its new store, increasing sales by 7X.

Matt Blatt Furniture: Rolling out the welcome mat

Now it’s even easier to share Offers—redesigned for today’s mobile-first lifestyle.

Capture people's attention with the new and improved Facebook Offers

Australia’s leading private health insurer used Facebook video ads and direct response ads to connect with potential customers ahead of tax time, resulting in a 2.9X more conversions than expected.

Medibank: Targeting new customers at tax time

Optimize your site for mobile to improve the experience and add value to your business.

Improving Mobile Site Performance

The travel agency Flight Centre Australia used Facebook’s carousel ads to showcase its broad range of products, leading to higher engagement and significantly lower campaign costs.

Flight Centre Australia: Discovering new destinations

Introducing new ways to get people to business locations and to measure store traffic and sales from Facebook ads.

In-Store, Meet Mobile: New Ways to Increase and Measure Store Visits and Sales

Learn more about Cannes Lions 2016, why Facebook will be there and the exciting events we'll be hosting.

Celebrate Creative Possibilities with Facebook at Cannes 2016

China’s official tourism board used reach and frequency buying to run a sequential video ad campaign overseas, achieving a 13-point lift in brand awareness in Australia.

Shandong Tourism Board

Australian public broadcaster SBS Australia used Facebook for the exclusive premiere of a new local comedy series, smashing its anticipated video views and subsequent target TV ratings.


Want to connect with the people interested in hearing from your business? Read our tips on how to succeed with lead ads.

Tips for using Lead adverts to collect high-quality leads

People are spending more time on mobile and in apps. Our latest product updates will give advertisers new ways to reach people and drive sales across mobile and desktop.

New Ways for More Businesses to Drive Sales from Facebook and Instagram

Learn how businesses can now share their brand message through videos not only on Facebook and Instagram, but also on the Audience Network.

Extend the Reach of Video Ads through the Audience Network

The 2016 Facebook Innovation Spotlight recognises our industry partners who create the technology and services that help businesses to advertise on Facebook. Here are the three winners in the Creativity category.

A Semi-Permanent and Facebook 360 Video collaboration. Step inside the Server Room Symphony by Will O'Rourke.
Learn More: [ Facebook.com Link ]
Photographer Sylvè Colless creates for Carousel: A Semi Permanent and Facebook collaboration.

Facebook Business

Introducing a new way for people and businesses to share their stories on Instagram.