Imagination meets innovation: welcome to Pharrell Williams’ first collection as our Head of Imagination. For G-Star Elwood X25 he handpicked 25 international, inspirational prints that are a match for any personality. bit.ly/GStarElwoodX25-M1
Iconic G-Star Elwood jeans now available in 25 unique prints handpicked by Pharrell Williams. Choose from a global melting pot of prints inspired from our archive, with patterns from Africa to the Alps, to match your personality.
The second Raw Research collection officially launched at Paris Men’s Fashion Week. The collection, led by our Creative Director Aitor Throup Studio (Official) will be available in selected concept stores from June 2017.
Designed under creative leadership of Aitor Throup Studio (Official), the next 3D Denim proved to be our most challenging project yet. In fact, it took our design team about two years of experimentations to achieve the desired result. Curious? Stay tuned to find out more.