Car culture has EXPLODED on social media, which, from a marketing perspective, creates an exceptional opportunity for co-branding. For those unfamiliar with the term, co-branding is how companies can ride other popular brands for mutual branding success. Indirectly, social media plays a role in the relationship between car culture and co-branding. After all, this is where people talk about all...
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A Curious Synergy: Car Culture, Co-Branding and Social Media