Civil rights activist Jesse Jackson talked up how brands can help raise social consciousness by highlighting different types of people and lifestyles. He also called on companies, to diversify their boards.
The Geena Davis Institute on Gender in Media released some alarming statistics during the festival that showed men get about four times as much screen time in ads as women and one-in-ten... View details ⇨
"Research by the Geena Davis Institute on Gender in Media illustrates the issue, said Philip Thomas, chief executive of the annual advertising event in Cannes, who also participated in the interview with the Thomson Reuters Foundation.
One in 10 female characters in advertising is shown in sexually revealing clothing, SIX TIMES the number of male characters.
“It's not enough to portray more women. We need a more progressive and inclusive representation of women," says Madeline Di Nonno, CEO, Geena Davis Institute on Gender in Media, who spoke at the Cannes session with Choi.
"By changing the narrative, the images we use, the stories we tell about women, we can dramatically change the way the world values women and how women and girls see... View details ⇨
"I am the byproduct of all of the anecdotal and now accurate information that we have about the number of roles available to women of a certain age," she said. "The problem is that life was getting a little mundane and boring, and I wasn't feeling challenged by those jobs for a while. If you want to fight being bored in this business as a woman, especially as a woman who has been around for a... View details ⇨
Madeline Di Nonno, CEO of the Geena Davis Institute on Gender in Media urged the industry to change the narrative when it comes to women in advertising in order to embrace a more progressive and inclusive representation. She explained: "The images we use, the stories we tell about women can dramatically change the way the world values women and how women and girls see themselves."
Today we celebrate Meryl Streep, born June 22, 1949. Frequently referred to as "the best actress of her generation", Streep has been nominated for an Academy Award 20 times, winning 3 times, and has attained 30 Golden Globe nominations, winning 8.
Check out our new research in partnership with J. Walter Thompson New York Men Appear in Ads 4 Times More Than Women, According to Research Revealed at Cannes USC Viterbi School of Engineering @SAIL_USC [ Adweek.it Link ]
With so few female-directed tentpoles, women face sky-high expectations that don’t necessarily apply to male directors, said CAA talent agent Maha Dakhil. While “Wonder Woman” “hit it out of the park, you can’t count on every single female filmmaker or any filmmaker to get it right every time,” she said. “We need to get to a place where the pressure is just the same for both genders. … We... View details ⇨
Glass Lion jury president Wendy Clark, president/CEO of DDB Worldwide, North America, said that “Fearless Girl” had both “inspired the world and transformed the world,” adding that it, “transcended both geography and culture and would inspire the world for years to come.”
The Lion for Change received 203 entries and the jury awarded 2 Gold, 3 Silver and 5 Bronze Lions, along with the Grand... View details ⇨