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Government has released matric results, and a fine job has been done by the class of 2016!

We look forward to welcoming a large number of these matriculants to the IMM Graduate School.
Congratulations to the matriculants of 2016.
We are proud of you!
#welldone #matricresullts #ieb
It's time to start thinking about your annual marketing plan. Columnist Amy Bishop presents her framework to develop a bulletproof strategy.

A step-by-step guide to developing your 2017 digital marketing strategy

marketingland.com
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FOSCHINI GROUP INNOVATES IN E-COMMERCE SPACE

Retail giant The Foschini Group (TFG) is trialling a ground-breaking new delivery service for its products being sold online. Called ‘Deliver 2 Me’, it uses a geolocation tracking system – similar to that used by smartphone tracking systems or the Uber taxi app – to enable customers to pinpoint exactly where they want their purchases to be...
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AFRICAN MARKETERS MUST UNDERSTAND GEN Z CONSUMERS

Given the large number of young people as a percentage of the overall African population, the continent’s marketers need to be acutely aware of the attitudes and expectations of Generation Z consumers – those aged approximately 5-20.

‘Strategic Marketing Africa’, the magazine of the African Marketing Confederation (AMC), reports in its latest...
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ARE YOU AN IMM GRADUATE SCHOOL STUDENT?

Did you know that the ‘IMM Journal of Strategic Marketing’ can benefit you greatly in your studies as it’s packed with local and global marketing insights, trends, case studies, interviews and marketing news?

As an IMM Graduate School student, you can obtain a print copy of the magazine from your IMM Student Support Centres. You are also emailed a...
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If you think a career in Supply Chain Management is for you, contact the IMM Graduate School for information on the BCom in Marketing and Management Science.
BRANDS JOIN FORCES TO CREATE DROUGHT AWARENESS COMMUNITY CAMPAIGN

With South Africa’s water crisis attracting ongoing public attention, washing powder brand Sunlight and water tank manufacturer JoJo have joined forces to create a campaign that will see 80 portable water tanks donated to drought-hit communities around the country.

As part of the promotion, which carries the hashtag...
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CHICKEN RULES THE ROOST IN 2016 LOERIES RANKINGS

After winning a combined total of 32 awards; including four top-level Grand Prix awards – KFC, Chicken Licken and Nando’s have emerged as the top three brands on the Loeries Official Rankings for 2016. Following its success at the Loeries Creative Week held in Durban in August, Ogilvy & Mather Johannesburg was named the number one agency.

The...
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ARE YOU AN IMM GRADUATE SCHOOL STUDENT?

Did you know that the ‘IMM Journal of Strategic Marketing’ can benefit you greatly in your studies as it’s packed with local and global marketing insights, trends, case studies, interviews and marketing news?

As an IMM Graduate School student, you can obtain a print copy of the magazine from your IMM Student Support Centres. You are also emailed a...
View details ⇨
DINING FUN WITH THE DONALD TRUMP BURGER
Marketing as a corporate function originated out of sales more than a hundred years ago. Rather than simply trying to sell what the company manufactures (the sales concept), the marketing idea was

Why Demographic Segmentation Rarely Works?

linkedin.com
CHANGING FACE OF SA’S MEDIA AND ENTERTAINMENT INDUSTRY

The Internet, video games, television, and filmed entertainment segments of South Africa’s entertainment and media industry are projected to continue to grow over the next few years. However, the publishing industry has to work hard to make headway.

This is according to the ‘Entertainment and Media Outlook 2016-2020 Report’ for South...
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Social campaigns will soon become a more important way to reach consumers.

Use a Social First Strategy to Build Your Brand

millwardbrown.com