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ARE YOU AN IMM GRADUATE SCHOOL STUDENT?

Did you know that the ‘IMM Journal of Strategic Marketing’ can benefit you greatly in your studies as it’s packed with local and global marketing insights, trends, case studies, interviews and marketing news?

As an IMM Graduate School student, you can obtain a print copy of the magazine from your IMM Student Support Centres. You are also emailed a...
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If you think a career in Supply Chain Management is for you, contact the IMM Graduate School for information on the BCom in Marketing and Management Science.
BRANDS JOIN FORCES TO CREATE DROUGHT AWARENESS COMMUNITY CAMPAIGN

With South Africa’s water crisis attracting ongoing public attention, washing powder brand Sunlight and water tank manufacturer JoJo have joined forces to create a campaign that will see 80 portable water tanks donated to drought-hit communities around the country.

As part of the promotion, which carries the hashtag...
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CHICKEN RULES THE ROOST IN 2016 LOERIES RANKINGS

After winning a combined total of 32 awards; including four top-level Grand Prix awards – KFC, Chicken Licken and Nando’s have emerged as the top three brands on the Loeries Official Rankings for 2016. Following its success at the Loeries Creative Week held in Durban in August, Ogilvy & Mather Johannesburg was named the number one agency.

The...
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ARE YOU AN IMM GRADUATE SCHOOL STUDENT?

Did you know that the ‘IMM Journal of Strategic Marketing’ can benefit you greatly in your studies as it’s packed with local and global marketing insights, trends, case studies, interviews and marketing news?

As an IMM Graduate School student, you can obtain a print copy of the magazine from your IMM Student Support Centres. You are also emailed a...
View details ⇨
DINING FUN WITH THE DONALD TRUMP BURGER
Marketing as a corporate function originated out of sales more than a hundred years ago. Rather than simply trying to sell what the company manufactures (the sales concept), the marketing idea was

Why Demographic Segmentation Rarely Works?

linkedin.com
CHANGING FACE OF SA’S MEDIA AND ENTERTAINMENT INDUSTRY

The Internet, video games, television, and filmed entertainment segments of South Africa’s entertainment and media industry are projected to continue to grow over the next few years. However, the publishing industry has to work hard to make headway.

This is according to the ‘Entertainment and Media Outlook 2016-2020 Report’ for South...
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Social campaigns will soon become a more important way to reach consumers.

Use a Social First Strategy to Build Your Brand

millwardbrown.com
MILLENNIAL VIEWERS DESERTING TV-BASED SPORTS COVERAGE?

When it comes to the viewing of major sports events on television, broadcasters and sponsors may be facing an uphill battle to attract young Millennial viewers (those aged around 18-34), who are increasingly either not watching at all, or preferring social media- or Web-based viewing.

This means traditional TV broadcasters and their...
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Dutch manufacturer Vanmoof discovers that printing a picture of a flatscreen TV on their bike boxes reduces delivery damages by 70-80 per cent

Bike manufacturer sees huge reduction in delivery damage by printing TV on the box - Cycling Weekly

cyclingweekly.co.uk
MTN IS STILL SOUTH AFRICA’S MOST VALUABLE BRAND

Mobile telecommunications brand MTN is South Africa’s most valuable brand for 2016. The annual Brand Finance top 50 list released last week says MTN’s brand has a value of R37-billion. It retains top spot despite losing a third of its brand value due to ‘reputational challenges’ earlier in the year.

Rounding out the top five when it comes to...
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