Sine Metu is the Jameson family motto.
It means “without fear”.
This brave mindset has been on (and in) every bottle of whiskey we’ve made since 1780, and to this very day it’s the inspiration behind everything we do.
It’s a call to arms to fear a bit less and live a bit more.
Embracing this way of thinking allows you to push boundaries, break moulds, find new ways forward. This is Sine Metu.