02/17/2017 at 13:25. Facebook
Naturally Luxurious Ingredients

In lieu of silicones and sulfates, Aura Botanica employs the most precious organic ingredients on earth, hand-pressed coconut and Argan oils, which are the only natural substances scientifically proven to penetrate the hair's fibers, nurturing them from within. We source these luxurious ingredients from local communities in Samoa and Morocco, where women have...
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02/15/2017 at 13:24. Facebook
Concentré Essentiel: Customized Care

Every woman's hair is different. Use 99% natural
Concentré Essentiel to personalize your Aura
Botanica experience. For fine hair, add 4-6 pumps to
your Soin Fondamental ritual. For medium or thick
hair, try 4-8 pumps. Rich with precious oils, the
luxurious serum can also be used to soften hands.

[ Kerastase.com Link ]
02/13/2017 at 13:23. Facebook
STEP TWO: The Soft Sensuality of Soin

Immediately after cleansing with Bain Micellaire,
apply Soin Fondamental for a remarkable, healthy
glow. Its creamy, lightweight texture melts into the
hair fibers for 48 hours of natural nutrition. All the
problems of sensitized hair seem to disappear, no
silicones necessary.

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A True Breakthrough

At last, a line of luxury hair care products featuring natural
origin ingredients that does not compromise on
performance. Aura Botanica fuses the raw power of nature
with the brilliance of advanced science to create a formula
that delivers a truly refined experience based on the pure
luxury of naturality.

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"Brush out the beachy waves, the catwalks have championed sleek hair for #SS17 like these origami folds"

Instagram video by HELLO! Fashion Monthly • Feb 8, 2017 at 2:20pm UTC

Samoan Coconut Oil, Nature's Shine Serum

Aura Botanica derives its nurturing, softening qualities from
high-grade organic Samoan coconut oil. The natural substance
exhibits remarkable penetrating qualities thanks to its short-chain
lauric acid. The precious oil anchors itself within the cortex,
imparting durable softness and shine.

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STEP ONE: The Exceptional Lather of Bain Micellaire
The most common complaint about sulfate-free shampoos is that they don't lather. Bain Micellaire is the exception, as it is infused with coconut derivatives that produce a luxuriously light, airy foam, purifying the hair naturally, leaving it liberated and ready to receive the benefits of Soin Fondamental. The two products are designed to...
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A Quest for the Exceptional

Follow four women as they discover the incredible journey behind the creation of #AuraBotanica—from the Moroccan community that supplies organic Argan oil, a key ingredient to the laboratory where it is synthesized, to the salon where the experience unfolds.

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Kerastase reconciles the irreconcilable, fusing naturality with performance for a luxury experience without compromise. The new 98% natural hair care line features pure, hand-pressed, natural origin coconut and argan oils in a breakthrough formula that delivers incredible results and a healthy glow.

[ Kerastase.com Link ]
Toni Garrn basks in the healthy glow of Aura Botanica, the new, remarkably luxurious, high-performance hair care line featuring the raw power of natural ingredients in a refined experience.

[ Kerastase.com Link ]
Nearly all Kérastase brand products are produced in the Burgos in Spain factory which has had a neutral carbon footprint regarding its production since 2015. The factory is also leading the way in environmental initiatives for reducing and reusing waste, and saving water
Kerastase 祝您新年快乐 万事如意 永远美丽
Happy Chinese New Year from Kérastase
“We’ve reached peak IoT. There’s now a smart hairbrush” #TBT

We've reached peak IoT. There's now a smart hairbrush

Happy Chinese New Year from the Kérastase team
Kerastase is committed to sourcing the finest ingredients while supporting the community that produces it. Take the Iris that is used in our iconic Nutritive range. Iris thrives in the Atlas Mountains and the Haouz plains in Morocco, and is farmed organically by hundreds of smallholder farmers. But, due to climate change and other sustainability challenges, the livelihood of many iris farmers...
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“Beauty geeks, your prayers have been answered.”

This Year's Haircare Must-Have? The Smart Brush

We created the world’s first-ever smart hairbrush. With a range of advanced sensors which monitors the quality of hair, brushing habits and the weather, this smartbrush connects to a dedicated mobile app to advise you on how to take care of your hair day-to-day.
Christmas is a time for surprises - can you guess what's inside?