Agropur is using its decision to use the Dairy Farmers of Canada logo as a chance to drive awareness of its masterbrand. [ Bit.ly Link ]

(Also, what's with all the marketing news in the dairy sector right now?)
Agropur is using its decision to use the Dairy Farmers of Canada

Timeline Photos

Marketing Ideas
Internetmarketingadvaces
The minds at Cult Collective have released a new edition of 'Fix: Break The Addictions That Are Killing Brands.'

This excerpt clogs up your idea of the purchase funnel and proposes an alternative to spend against.
The minds at Cult Collective have released a new edition of 'Fix:

Bookmarked: Don't fixate on the funnel

strategyonline.ca
Challenge-Action
Dolores Hicks
Mohamed Salah Farrag
Judge interviews, insights and photos from the 2017 CASSIES!
Judge interviews insights and photos from the 2017 CASSIES

What it takes to win at the CASSIES

strategyonline.ca
Videoslomas
Creative directors have taken to the street! What are they so angry about?
[ Strategyonline.ca Link ]
Creative directors have taken to the street What are they so angry about

Less Politics. More Creativity.

FACEBOOK.COM
Claudia Sepulveda Diaz
Marketing Magazine posted on 03/01/2017
Marketing Magazine posted on 03/01/2017

Marketing Magazine's cover photo

Crickets have an image problem (when it comes to eating them). DDB's John Larigakis and a small group of start-up partners are on the case.
Crickets have an image problem when it comes to eating them DDB's

Trend to Shelf: Coast Protein's cricket play

strategyonline.ca
Angelo Noal
A Quebec maple syrup maker has partnered with the Alzheimer Society of Canada on some oversized packaging you're not likely to forget.
A Quebec maple syrup maker has partnered with the Alzheimer Society of

Timeline Photos

The Canada Games typically don't advertise nationally. That's changed for the upcoming 50th anniversary.
The Canada Games typically don't advertise nationally That's changed for the upcoming

Canada Games pulls back the curtain

strategyonline.ca
A look at the work and ideas that made Rethink the #2 agency on this year's Creative Report Card #CRC17
A look at the work and ideas that made Rethink the 2

CRC 2017: Rethink and develop

strategyonline.ca
Canadian parents make the grade in this latest work from Quaker.
Canadian parents make the grade in this latest work from Quaker

Quaker aims for good grades with parents

strategyonline.ca
One can't help but be mindful of the news when watching Sonnet Insurance's latest spot, which bears the tagline "Protect your optimism, not just your things" and stars a transgendered woman.
One can't help but be mindful of the news when watching Sonnet

Check it out: Sonnet's latest silver lining

strategyonline.ca
Gerador de Tráfego Para Sites Funciona
Website Video
Alejandro Orriols
ايمن حردان
Grey Group Canada has hired Helen Pak, naming her chief creative officer.

[ Strategyonline.ca Link ]

As CCO, Pak will lead creative across the group’s Canadian agencies, which include Grey offices in Toronto and Vancouver, as well as Tank in Montreal, which was acquired by Grey Group in December. Pak’s first day is March 20.
Grey Group Canada has hired Helen Pak naming her chief creative officer

Timeline Photos

Intact Insurance has launched a new campaign that centres entirely on the stories of its customers as it looks to stand out from its competitors by focusing on experience.

[ Strategyonline.ca Link ]

The first TV spot in the new “You Matter” campaign follows Murray, a blind man who relies on his memory to navigate around his home. When a fire destroys part of his home, Murray worries that... View more »
Intact Insurance has launched a new campaign that centres entirely on the

Timeline Photos

Holy smokes! Leo Burnett and its staff top many of this year's Creative Report Card rankings. It's the second year of its domination, riding high on international recognition for P&G, IKEA, Kellogg's and Somerset Graphics, among others.

But there are certainly many globally recognized CDs, writers, art directors and - for the first time - planners on #CRC17. See how your brand, your agency... View more »
Holy smokes Leo Burnett and its staff top many of this year's

Timeline Photos

Sheldon Werdekker
Hey friends! It's been a while.

Sorry we've been so quiet lately. Since Marketing was acquired by Brunico Communications in November, we've been busy getting to know our new crew and planning how to move forward in 2017. Now, a few of those plans are starting to come to fruition.

The full run-down is at the link below, but here's the TL;DR...

Visitors to MarketingMag.ca are currently being... View more »
Hey friends It's been a while Sorry we've been so quiet lately

A note to our readers

strategyonline.ca
Dane Smith
Webseolabs
LCC4U
As we head into the holiday season, consumers aren't feeling confident enough to purchase big-ticket items
As we head into the holiday season consumers aren't feeling confident enough

Consumer confidence posts big drop in October

marketingmag.ca
Build Your Audience
Davi Klein
LCC4U
Build Your Audience
We Run Social Media
Carlos Moreno
Davi Klein
Marketing Magazine posted on 11/02/2016
Marketing Magazine posted on 11/02/2016

Quebecor cutting 220 staff, closing titles

marketingmag.ca