Agropur is using its decision to use the Dairy Farmers of Canada logo as a chance to drive awareness of its masterbrand. [ Link ]

(Also, what's with all the marketing news in the dairy sector right now?)
The minds at Cult Collective have released a new edition of 'Fix: Break The Addictions That Are Killing Brands.'

This excerpt clogs up your idea of the purchase funnel and proposes an alternative to spend against.

Bookmarked: Don't fixate on the funnel
Judge interviews, insights and photos from the 2017 CASSIES!

What it takes to win at the CASSIES
Creative directors have taken to the street! What are they so angry about?
[ Link ]
Crickets have an image problem (when it comes to eating them). DDB's John Larigakis and a small group of start-up partners are on the case.

Trend to Shelf: Coast Protein's cricket play
A Quebec maple syrup maker has partnered with the Alzheimer Society of Canada on some oversized packaging you're not likely to forget.
The Canada Games typically don't advertise nationally. That's changed for the upcoming 50th anniversary.

Canada Games pulls back the curtain
A look at the work and ideas that made Rethink the #2 agency on this year's Creative Report Card #CRC17

CRC 2017: Rethink and develop
Canadian parents make the grade in this latest work from Quaker.

Quaker aims for good grades with parents
One can't help but be mindful of the news when watching Sonnet Insurance's latest spot, which bears the tagline "Protect your optimism, not just your things" and stars a transgendered woman.

Check it out: Sonnet's latest silver lining
Grey Group Canada has hired Helen Pak, naming her chief creative officer.

[ Link ]

As CCO, Pak will lead creative across the group’s Canadian agencies, which include Grey offices in Toronto and Vancouver, as well as Tank in Montreal, which was acquired by Grey Group in December. Pak’s first day is March 20.
Intact Insurance has launched a new campaign that centres entirely on the stories of its customers as it looks to stand out from its competitors by focusing on experience.

[ Link ]

The first TV spot in the new “You Matter” campaign follows Murray, a blind man who relies on his memory to navigate around his home. When a fire destroys part of his home, Murray worries that...
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Holy smokes! Leo Burnett and its staff top many of this year's Creative Report Card rankings. It's the second year of its domination, riding high on international recognition for P&G, IKEA, Kellogg's and Somerset Graphics, among others.

But there are certainly many globally recognized CDs, writers, art directors and - for the first time - planners on #CRC17. See how your brand, your agency...
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Hey friends! It's been a while.

Sorry we've been so quiet lately. Since Marketing was acquired by Brunico Communications in November, we've been busy getting to know our new crew and planning how to move forward in 2017. Now, a few of those plans are starting to come to fruition.

The full run-down is at the link below, but here's the TL;DR...

Visitors to are currently being...
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A note to our readers
As we head into the holiday season, consumers aren't feeling confident enough to purchase big-ticket items

Consumer confidence posts big drop in October
45% of Black Friday shoppers will consult a flyer prior to shopping

Flyers to play a key role in Black Friday shopping (Study)
Cuts represent 8% of the Montreal company's workforce

Quebecor cutting 220 staff, closing titles