“Jinba Ittai” means “horse and rider as one” and it’s the feeling we try to instill when we engineer our cars. Experience it for yourself at our VR experience at the #MazdaStudio at Empire, here at #SXSW.
Everyone has a packed schedule at #SXSW. But you don’t have to make a mad dash to catch your favorite artist or that must-see event. Catch a complimentary ride with #MazdaExpress and get to your spot in style.
If you were at SXSW last year, you may remember seeing a swarm of Mazda vehicles in the heart of Austin. That’s because Mazda was our Official Auto Partner – and they’re coming back for the third year in a row!