Melbourne Central
01/18/2017 at 23:42. Facebook
Join us in welcoming the Year of the Rooster at Melbourne Central's first Chinese New Year Festival! On February 1 we'll be celebrating with 12 hours of shopping offers, exclusive events and one very special Golden Egg hunt …
Melbourne Central
01/18/2017 at 21:59. Facebook
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Chinese New Year Festival

Melbourne Central is welcoming the Year of the Rooster with our very own Chinese New Year Festival! Save the date for delicious food pop-ups, shopping offers and a Golden Egg Hunt, on Wednesday 1 February.

Find out more: [ Link ]
Looking ahead to Chinese New Year, we're hoping this moodboard will bring prosperity and happiness during the Year of the Rooster! 恭喜发财
It's hot out there, but we're keeping cool in colourful prints and key summer staple pieces. Click through to see fresh Ways to Wear It for girls and guys!
Summer layers, shirt dresses and more warm weather style snapped on the streets of Melbourne Central by local photographer Heather Lighton.
Happy New Year, Melbourne!
It's the final day of our Five Days of Giveaways! Head over to Instagram and tell us where your New Balance Australia shoes will take you in 2017 for the chance to win a fresh new pair.

Instagram photo by Melbourne Central • Dec 30, 2016 at 1:05am UTC
Get your sleuthing hats on, beauty fans! We've hidden a $250 SEPHORA voucher somewhere inside Melbourne Central, and will stream it right here until one of you wins it. To win, just be the first to grab it and say the secret phrase, "Beauty Central". Good luck!
The fun doesn't end on Boxing Day! Follow us on Instagram all week for five days of giveaways and post-Christmas competitions.

Instagram photo by Melbourne Central • Dec 26, 2016 at 1:08am UTC
Boxing Day and beyond – explore all the post-Christmas sales and offers right now!

Melbourne Central
The Christmas festivities at Melbourne Central were just as epic back in the '90s!
The final Street Level gallery of 2016 was shot by the lovely lifestyle and fashion photographer, Karen Woo Photographer. Click through to see what summer styles made her stop and shoot this week!
Have our Christmas decorations inspired you to take a snap? Share it on Instagram with the tags #MelbourneCentral and #ThatsTheSpirit and you’ll automatically enter the draw to win a $250 Melbourne Central gift card! Entries close December 23.

Instagram photo by Melbourne Central • Dec 14, 2016 at 1:11am UTC
Have your cake and eat it too with these decadent desserts. Click through to see where to satisfy your cravings for sweet (and savoury!) treats this summer …
Immerse yourself in the spirit of the season when you visit Melbourne Central during Christmas Shop the City on November 30. Find out more: [ Link ]
Super stylish graphic artist and designer Georgia Perry has filled her Christmas stocking with these picks from a few of her favourite fashion and beauty stores at Melbourne Central! Click through to find out what she chose and how you could win a special holiday prize of your own …
New Balance Australia has opened a fresh Melbourne flagship store on Level 2! Head up to choose the style that'll get you moving.
Take a hike—in style! The Adventure Handbook has curated a Christmas gift guide that the traveller in your life would love to unwrap. Click through to find out what they chose and how you could win a special holiday prize of your own …