Happy New Year! Looking forward to seeing what 2017 has in store #PBRCanada
Wishing all a memorable #NewYearsEve! Bring on 2017! #PBRCanada
We're going with
We're looking back at some of the highlights from the year on the PBR Monster Energy Canada Tour! What were your favourite moments? #PBRCanada
Mr. Dakota Buttar
Wishing everyone a wonderful holiday weekend with loved ones! #PBRCanada
Four Canadians start the year on the Built Ford Tough Series but only one can become the first Canadian World Champion.

Will 2017 be the year we see one of them finally win the gold buckle?
The PBR will offer its bull riders more money in 2017, including a total prize purse of $250,000 at every PBR Major.

PBR adds nearly $1.5 million to its annual prize purse

A great read on #PBRCanada bull owner Kris Russell of the Edmonton Oilers. #RedMile

In Depth: Kris Russell

Justin Lloyd may not have the experience of his fellow bull riders, but the Canadian has made the most of his new career and will look to climb even higher at Saturday's Real Time Pain Relief Velocity Tour event in Biloxi, Mississippi.

Lloyd's spark of inspiration has led to an exciting bull riding career

Tanner Byrne may have won the Glen Keeley Award for a third consecutive season, but the 24-year-old knows he has a tough task ahead of him if he hopes to win top Canadian honors again in 2017.

Byrne expects Canadian surge

The future of our sport! Check out these steer riders going all out during the PBR Monster Energy Canada Tour #PBRCanada
PBR.com caught up with 2016 Canadian Champion Ty Pozzobon to talk about the season and his Built Ford Tough World Finals experience.

8 Seconds with Ty Pozzobon