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Rajita Chaudhuri
01/15/2017 at 10:49. Facebook
Polaroid, Nokia, Hummer,Reader's Digest all failed to move past and change with the demands of the consumer. Today they are just case studies.
If you want to survive you need to adapt-at lightning speed or else be prepared to be overtaken by the new kid next door !

Read more from the IIPM Think Tank [ Dailyindian.com Link ]
A very happy new year to you all!
Happiness always !
As the year comes to an end let's take some time out to spread love and happiness and good cheer !!
A smashing business model, 30000% growth... what’s next?

Sandeep Aggarwal, founder Droom, has put his chips on this online automobile marketplace model; 4Ps B&M queries him on the current and future growth plans
Read More [ Dailyindian.com Link ]
The entire IIPM family wishes a Very Happy Birthday to the heartthrob of millions - Shah Rukh Khan!
CONSUMER MAANGE MORE
Consumers are looking at brands who have the power to change this world and make it a better place !

The times are changing and so is the customer. The culprits are technology and the Internet. Thanks to them, things are changing at breakneck speed for marketers as the Internet and the technological revolution has made the consumer want more and more and there seems to be...
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My son Che Kabir turned 16 recently . I baked 2 cakes for my sports enthusiast ! Here's wishing him lots of love and happiness!
9 years of Planman Motion Pictures' The Last Lear! Lovely memories! Rituda you are deeply missed....

Thanks Mr. Bachchan, Priety, Arjun, Bumbada (Prosenjit), Shefali, Divya! Thanks Shubho!
Dipa Karmakar -the young lady from Tripura who defied all odds and made history ! She united a nation which for some time forgot about caste creed religion and rooted for her as Indians !
She has shown every little girl that if you can dream it you can do it !
Free your mind and dare to dream
Happy Independence Day
Watch the power packed show "Power Brands Glam 2016" on Times Now ,Saturday and Sunday 5:30 pm
@ Power Brands Glam 2016