Teads
yesterday at 16:11. Facebook
Guest Column: Programmatic advertising to grow 31% faster than other digital media channels [ Hubs.ly Link ]

Guest Column: Programmatic advertising to grow 31% faster than other digital media channels: Ashish Shah, Vertoz

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Teads
yesterday at 11:00. Facebook
Advertisers must change with times or fall behind [ Hubs.ly Link ]

Advertisers Must Change With Times Or Fall Behind

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Teads
01/21/2017 at 11:00. Facebook
Google Sites, Yahoo Sites and Teads Ranked as Top 3 Online Video Properties by Unique Viewers according to comScore's Japan Desktop Online Video Rankings [ Hubs.ly Link ]

comScore Releases Japan Desktop Online Video Rankings for October 2016

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Teads
01/20/2017 at 14:28. Facebook
Companies dismiss ongoing uncertainty by raising marketing budgets markedly at end of 2016, reveals Q4 2016 IPA Bellwether.
Our Teads UK MD, Justin Taylor, joined the conversation, read his comment and the full article here > [ Hubs.ly Link ]

IPA Bellwether Report Q4 2016 | ExchangeWire.com

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Teads
01/19/2017 at 16:10. Facebook
Google Sites, Yahoo Sites and Teads Ranked as Top 3 Online Video Properties by Unique Viewers according to comScore's Japan Desktop Online Video Rankings [ Hubs.ly Link ]

comScore Releases Japan Desktop Online Video Rankings for October 2016

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Teads
01/19/2017 at 12:14. Facebook
Identity measurement is hot in online advertising, again. Here a view of the post-cookie measurement battleground.

[ Hubs.ly Link ]

A view of the post-cookie measurement battleground - Digiday

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Teads
01/18/2017 at 15:31. Facebook
Boston-based shoemaker New Balance is inspiring people this year with a campaign that highlights several high-profile athletes, including Olympian Boris Berian, tennis champion Milos Raonic and X Games gold medalist (and MIT-educated architect) Alexis Sablone, writing “Letters to My Future Self". Watch the video here > [ Hubs.ly Link ]

New Balance kicks off 2017 with 'Letters to My Future Self' campaign to inspire athletes

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Teads
01/17/2017 at 11:08. Facebook
How British advertising shaped our culture: In March, the IPA will celebrate its centenary by staging the first Festival Of British Advertising [ Hubs.ly Link ]

How British advertising shaped our culture

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Teads
01/16/2017 at 15:00. Facebook
Why 2017 will be the tipping point for native mobile advertising [ Hubs.ly Link ]

Why 2017 Will Be the Tipping Point for Native Mobile Advertising

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Teads
01/15/2017. Facebook
The government has called upon UK newspapers to attend a roundtable on how to tackle fake news. Read the article here > [ Hubs.ly Link ]

UK gov to assemble media to create fake news action plan

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Teads
01/15/2017. Facebook
It makes up 70% of all internet traffic and may account for 90% by 2020, some even say that it’s ‘eating the internet’, and no, it’s not the Mannequin Challenge. [ Hubs.ly Link ]

Mastering the Art of the In-App Video Ad

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Teads
01/14/2017. Facebook
FKA Twigs directs and stars in a stunning spot for Nike Women. She conceptualised, stars in and soundtracked the whole project. Watch the campaign here [ Hubs.ly Link ]

FKA Twigs Directs and Stars in a Stunning Spot for Nike Women - Video - Creativity Online

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Teads
01/13/2017. Facebook
What are the key things for an agency to deliver to lead to client satisfaction? [ Hubs.ly Link ]

Unlocking the secrets of client satisfaction

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Teads
01/12/2017. Facebook
Growth means change. Don't fear it! 5 ways to make your marketing grow this year
[ Hubs.ly Link ]

5 Ways to Make Your Marketing Grow This Year

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Teads
01/11/2017. Facebook
We’re running out of alphabet. What comes after Generation Z? [ Hubs.ly Link ]

What Comes After Generation Z?

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Teads
01/10/2017. Facebook
According to a proposal of the European Commission, online publishers will be allowed to legally track and withhold access to users who use ad-blocking software. What do you think about it?[ Hubs.ly Link ]

Publishers can legally track ad-blocking users under EU rules

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Teads
01/10/2017. Facebook
Why 2017 will be the year of consolidation in the #Advertising industry? Read more here > [ Hubs.ly Link ]

2017 will be the Year of Consolidation in the Advertising Industry

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Teads
01/10/2017. Facebook
Generation Z spending power is rising faster than any other age demographic. Is your customer engagement strategy ready for that? [ Hubs.ly Link ]

Is your Customer Engagement Strategy Ready for Gen Z?

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Teads
01/09/2017. Facebook
[Interactive Video Adv] Which categories best suit the 360-degree video format? Here an interesting research by Business Insider: [ Goo.gl Link ]
***
Find out our #inRead360: the first 360 degree native video experience, allowing a totally immersive experience resulting in more engagement and brand awareness. Try the live demo: [ Vimeo.com Link ]

These are the best categories for 360-degree videos

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Teads
01/09/2017. Facebook
We are delighted to see our CEO, Bertrand Quesada, featured in the annual CEO Prediction List for Video & TV Advertising put together by Video Ad News.

Read the full article here: [ Hubs.ly Link ]

The Annual CEO Prediction List for Video & TV Advertising: 2017 | Video Ad News

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