Wella Professionals
yesterday at 16:48. Facebook
Backstage Preen by Thornton Bregazzi where Eugene Souleiman created the ultimate New Romantic inspired look.
Wella Professionals
yesterday at 16:40. Facebook
For Preen by Thornton Bregazzi LFW AW17 Eugene Souleiman took inspiration from the past to create the perfect "80s meets Victoriana" New Romantic look.
Wella Professionals
yesterday at 16:03. Facebook
#LFW is here and we can't get enough of the newest #AW17 trends. We're thinking @mspauline212 already knew that with this pastel blue beauty. She took it to the next level with Instamatic Ocean Storm and Jaded Mint. To try it with your clients, get the hair recipe!

I used #Blondor with 20 volume for her double process. Once I pre-lighened her to a level 9 I toned the hair with Instamatic by...
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Wella Professionals
02/19/2017 at 14:45. Facebook
Did someone say ombre? This super#on trend style has caught our eye, especially during #LFW. Our current fav though is definitely this gorgeous #colormelt by @prettylittleombre Catch the hair recipe as always

Foiled with Blondor Multi Blonde Lightening Granules and 6% (20vol). Lowlights with Color Touch 7/71 10g + 8/0 10g and 40g 1.9% (6vol) Color Touch Emulsion. Afterwards toned the...
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Wella Professionals
02/18/2017 at 14:45. Facebook
Pixie perfection with @paigeingramhair ✨What do you think about her #iceblonde creation? We're thinking this could be the next big trend of 2017 from NYFW! Formula just below.
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FORMULA: I started by root application with #Blondor and 20vol. Once the hair was very light #blonde, washed the hair and did a Glossing service with #IlluminaColor (10/36 + 10/ ) with 1,9% developer and Service...
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Wella Professionals
02/17/2017 at 18:51. Facebook
80's glam by Eugene Souleiman at Jeremy Scott NYFW. More here: [ Bit.ly Link ]
Wella Professionals
02/17/2017 at 10:52. Facebook
Learn how-to create the beach waves and textured looks that were seen at Tommy Hilfiger’s Spring 2017 LAFW show! In this hair tutorial, Wella Professionals Global Creative Director Eugene Souleiman takes you through creating wearable Californian looks using EIMI products ☀

Click on the link for the full You Tube how-to! [ Bit.ly Link ]
Click here for more info about this look on the Wella...
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Wella Professionals
02/16/2017 at 11:00. Facebook
Today's Thom Browne look by Eugene Souleiman was all about modern monochrome during NYFW. What are your thoughts?
Wella Professionals
02/16/2017 at 16:25. Facebook
#WellaHair @ Jeremy Scott! For more on the inspiration behind the looks and a tutorial on how to create them, check out the Wella Blog! bit.ly/2ktKuQ1
Wella Professionals
02/14/2017 at 18:12. Facebook
Check out the hair looks created by Eugene Souleiman, Wella Professionals Global Creative Director of Care and Styling for the Tommy Hilfiger spring collection show at Los Angeles Fashion Week! Eugene took a laid-back approach to getting the hair show-ready, using EIMI products including EIMI Perfect Setting and EIMI Perfect Me. Follow us on Instagram @wellahair for more Fashion Week...
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Wella Professionals
02/14/2017 at 14:45. Facebook
Violet Rose AND Pink. That's true #wellalove and we're feeling it thanks to our valentine @shear_harmony on IG❤ Indulge this Valentine's Day and grab the formula below!

FORMULA: #Balayage using #Blondor and 6%. Root stretch with #iNSTAMAT!C #SmokeyAmethyst and 4% blended into #PinkDream and 4%
Artist: Harmony Janney
Wishing a very happy birthday to our trend hunter Miguel Estelrich! As one of the most conceptualized hair stylists from #Brazil, Wella is incredibly grateful that you are one of our Global Creative Artists Enjoy your day! #WellaFamily #WellaLove #WellaHair #WellaProfessionals
With fashion week in full swing, we couldn't help but notice this delicious chestnut brown hair color, perfect for AW17! Thanks to @livrayb and this curly creation, we've got the formula to recreate it just below! What do you think?

FORMULA: Hair was lightened with #balayage / #hairpainting technique using #Blondor powder with 20 and 30 volume. After lightening it was toned with #ColorTouch...
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Today we’re having a #FlashbackFriday and bringing back one of our #WellaFamily favorites! Learn #howto create a #GlacialBlonde with Wella Professionals Global Creative Artist, @hesterwernert Click on the link the full YouTube video. Ps – stay tuned for our upcoming how-to on looks created by @eugenesouleiman at the Spring #LAFW Tommy Hilfiger show [ Bit.ly Link ]
Feeling those pre fashion week vibes with @kattcolors and these voluminous red curls ❤ Formula below, beauties!
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FORMULA: Base color #KolestonPerfect 6/43 + 6/74 + 6/7 (2:1:1) and 20vol.
Midshaft #Koleston Perfect 8/43 +8/74 (2:1) and 20vol.
#Balayage ends with #Blondor #Freelights and 40vol. Glazed at bowl with #ColorTouch Religths /44 and 1,9% for 10 mins.
Fancy creating the ultimate luxe in long straight contouring? Learn how to create Ultra Sleek from our SS17 collection, Ultra Contouring by Couture Color here: bit.ly/ultrasleek

What do you think, beauties?
All that glitters isn't gold - because silver shines just as bright. Delicate Contouring lets your silver shine its brightest with carefully placed color designed to enhance your unique features.

Click here to get your natural grey look today bit.ly/2fkAtgC
Learn how-to create ULTRA CRUSH from our SS17 collection by Couture Color ✨ Follow along with Wella Professionals Global Creative Artist, Renya Xydis @valonzhaircutters @sydneysbesthaircolourists and @joshwoodcolor as they take you step by step in creating this curly red hairstyle! Click on the link for the full YouTube how-to [ Bit.ly Link ]
The new Spring/Summer 17 collection, Ultra Contouring by Couture Color, is here, and it is sublime. Contouring by Couture Color goes beyond mere face-shape definition. The fusion of cut, color and texture gives you the opportunity to create an optical illusion in every individual look, revealing and enhancing your client's true personality. Learn how to create the Ultra Crush look with our...
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To our dear Thomas Brockmann-Knodler, as a Wella Global Creative Artist and international trendsetter, we are wishing you nothing but the best on your birthday today! Thank you for inspiring others and for always welcoming those who are curious with the desire to develop.